Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Alex from London
QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers. Released last month, eMarketer’s latest statistics showcase that on average, 19% of US respondents (1 in 5) have scanned a QR Code ahead of the 15% average in Europe. Interestingly, across both regions research continues to support print is the primary media placement for QR Code engagement. Another indication of printing trend…
by Ben B.
In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the volume of sales achieved directly through mobile devices. This time though, I believe things are different. Most of today’s senior marketers and retail business leaders have seen how the online channel has…
AdWeek – They Might Be Giants, From Google to startups like Square, a look at seven would-be mobile titans, February 11, 2013
"Life happens at intersections," said Jack Dorsey at a tech event last fall. "It's important to recognize what’s happening in that intersection and determine what to do in it."
With that metaphor, the 36-year-old tech star—who launched Twitter six years ago and Square in 2009—added another layer to his Zen-like public image. But in the logistical sense, the quote also aptly describes the mobile marketing industry that Dorsey has become surprisingly important to.
Mobile Commerce Daily – Lumber Liquidators Bets Big on Mobile with Catalog Efforts, February 7, 2013
Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.
ADOTAS – The Rise Of The Second Screen Creates New Opportunities For Marketers, February 1, 2013
If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm
Mobile Commerce Daily – Bed Bath & Beyond taps QR codes to bolster product sales, January 28, 2013
Bed Bath & Beyond is letting consumers buy products straight from its print advertisements by scanning the mobile bar codes featured prominently on the static ad.
by david
The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan to win and share with your friends!
by david
QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan and share with your friends!To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: where customers come from, how they interact with your content, and what happens next. To…
by Ben B.
At Scanbuy, we like to push boundaries, break moulds, go the extra mile… you get the gist. True to our philosophy, we are all about innovating how marketers and brands execute mobile campaigns and consumer engagement. ScanLife QR Codes are capable of an ever widening range of actions (mobile pages, video, call, SMS, tweet, e-mail, browser session, and much, much more). We’ve pioneered the development of dynamic QR Codes (i.e. QR Codes that deliver content based on language, time, OS and…
by Alex from London
So you’ve secured your marketing budget for 2013 and now want to connect with your customers via mobile. Since all research indicates that the majority of them have a smartphone, you know it’s the right move. Now “all” you need are original ideas. Fear not my friend, as you’ve come to the right place. What follows is a recap of some of the best and quirkiest mobile barcode campaigns, as well as tips and tricks to help maximize your results. Best 2012 QR Code campaigns For a review…
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
