Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
To help celebrate "Mobile Marketing Week", ScanLife is going to be giving away daily prizes starting today through September 9th. All you need to do to enter is brush up on your mobile barcode knowledge.
The ScanLife Platform Includes Analytics Tools That Allow Businesses to Track Barcode Usage and Understand Advertising Effectiveness
Telenor and Telia Pre-Load Scanbuy’s ScanLife Mobile Application on Multiple Nokia and Sony Ericsson Handset Models
by david
Comscore just released some dedicated survey results validating the growth of mobile barcode adoption in the United States. The survey found that more than 14M people scanned a code in the month of June alone!
by david
Taco Bell and MTV have teamed up to help promote this year’s MTV Video Music Awards with the help of ScanLife. The fast food chain has placed QR Codes on all of their “Big Box Remixed” packages and large cups.
by david
We’ve just released our latest campaign examples from July. Like always, campaigns ranged from a variety of industries including Tourism, CPG and Retail. The summer has also become a popular time for sweepstakes, as we had codes linking users to contests from Hanes, JanSport, Tilly's and more. And in perhaps the most bizarre code use we’ve ever seen, a man from Paris had an EZ code tattooed to his chest, becoming the first ever animated tattoo. July’s Key Campaigns:…
Silverman Brings More Than 20 Years of Experience Developing Strategic Partnerships and Creating Revenue Opportunities
by david
Frito Lay just launched a brand new program to get people using their products in a whole new way - by scanning the bag! All you need to do is pick up a current bag of Lay's Original, Sunchips, or Tostito's Scoops, open up the ScanLife app, and scan the UPC code right on the back of the package.
by david
Every quarter we publish data showing the significant growth in mobile barcode scanning. This edition is a little different as we are now sharing some hard numbers that really show what we see every day. Information like how frequently consumers are actually doing this, what are they scanning, and how many marketers are really publishing codes.
by david
Due to the enormous growth of mobile barcode technology, thousands of marketers are turning to QR codes to engage with their audience. While great news, we’ve found that many codes are providing a poor user experience simply because the codes were published incorrectly. Some codes are not scanning at all, making them useless and discouraging to potential customers.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
