Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

ScanLife for Everyone!

by david

Want to use standard QR Codes, but also want to reach three times more people than just Smartphones? Here's your answer - Scan & Send!

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Orange France and Scanbuy Partner to Power Flashcode Mobile Barcode Service

Service Available to Mobile Marketers of all Sizes to Create, Manage and Track 2D and 1D Bar Codes

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Making ScanLife & QR Codes Work for Your Small Business

by david

Thousands of small, local businesses have accessed ScanLife over the past year to mobilize their traditional media. In fact, nearly half of our accounts are businesses like restaurants, retail stores, or real estate agents that use codes to link to websites, special discounts and other forms of content. While this technology is used by big brands with huge budgets, its been built to work easily for virtually any marketer of any size.

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January, 2011 Campaigns

by david

Here are a few of our most recent campaign examples for the month of January. 2D codes were used by a wide range of industry categories including: - Print ads: Berdorf Goodman placed an ad in the newspaper linking to video.  Las Vegas Magazine. Code linked to "follow" on varied social networking sites. - CPG: Pledge placed a code on their circulars (FSI) to view a product demo video. Below is just one example. View the PDF here or check out the rest at our Flickr page. Stay…

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Why QR Code Management is Key

by david

The mobile barcode space is moving very quickly, and it's exciting to see marketers and users embrace the technology.  Ads are popping up right and left with QR codes, many of them powered by ScanLife. But, with growth comes growing pains which we try to help our users  avoid.  One feature our system offers is the ability to change the code content whenever you want.  So if you have to print the code before your website is ready, you just log in, edit and everything is updated. …

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2010: The Year Mobile Made Barcodes Cool?

by david

When we launched ScanLife in Beta in 2008, it was a time when "Droid" was just something from a sci-fi movie and camera phones were meant for throwaway snapshots. To say things have changes is an understatement.

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December, 2010 Campaigns

by david

Here are some of our most recent campaign examples for the month of December.

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Happy Holidays & Happy Scanning!

by david

Thanks to all of our friends for making 2010 a fantastic year, and we can't wait for 2011!

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Scanning for Prizes!

by david

Just in time for the holidays, we are excited to announce our first ScanLife daily prize giveaway. Starting for 7 days today, ScanLife app users will be qualified to win great prizes ranging from an Apple TV to an Amazon Kindle.

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Mobile Barcode Trend Report

by david

A couple weeks ago we published the Mobile Barcode Trend Report which showed huge growth in actual code scanning from UPC codes and 2D Codes.  It also showed that many of the scans were coming from product codes to get information like prices, reviews, and other details to help make shopping easier.

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Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

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Learn about Scanbuy's passion for consumer engagement

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