Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Erick Solis
According to the National Retail Federation (NRF), average annual back-to-school spending has grown 42% over the last 10 years. This year, total spending for K-12 and college is expected to reach $68 billion in the United States topping every other retail holiday except the winter holidays. While this is a huge business opportunity for retailers, consumers have an opportunity of their own to save on all their purchases. Whether it involves couponing, price comparison, cash back, or other…
by Erick Solis
As summer comes to a close, ScanLife wants to reward app users with awesome weekly prizes. For the remainder of August, we are giving away Amazon gift cards to our top scanners. Entering the contest is this easy: 1) Get the latest version of the ScanLife app for iOS or Android 2) Connect your ScanLife app with your Facebook account by clicking on the icon on the top left corner of your app 3) Scan as many barcodes or QR codes as possible until the end of August to win Amazon gift cards…
Total Telecom – Vodafone UK Tests QR Code Top-Ups, July 31, 2015
Operator gives 2D barcodes a shot in the arm by deploying them in retail outlets.
DABCC – Mobile Apps: The Miniaturization Of Big Data, July 20, 2015
Scanbuy's Scanlife App is used by over 6 million people to get product and pricing information from QR codes, UPC codes and other real-world printed packaging.
by Irene George
In today’s world, technological advancements have allowed us to access information faster and in a more convenient manner than ever before. With 43% of the global population using smartphones, and that number projected to surpass 2 billion in the year 2016, there is no doubt that mobile has played a pivotal role in this transformation. On an everyday basis consumers connect to the digital world through their devices in a variety of different ways. One of these ways is through QR codes which…
by maryann
Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case in point: A Heinz customer recently received the surprise of his life when he innocently scanned a QR Code for a…
QR Code Press – QR codes Are Scanned Most By Apple Mobile Devices, June 10, 2015
There have been a lot of conflicting headlines over the last while as to whether or not the time of QR codes has passed and if there is any chance that these 2D barcodes could bring themselves to a place of relevance in the future.
by chuckennis
Today’s shopper is more empowered – mobile, connected, and informed – than ever before. Digital marketers are simultaneously emboldened by and queasy about the increasing leverage wielded by today’s shopping consumer. With both progressive change (on-line research, social sentiment, mobile search) and disruptive change (real-time price comparison, couponing, conquesting) to deal with, marketers can’t help but feel less in control than desired these days. The reality is that…
MediaPost – QR Code Scans: Apple Devices 54%, Android 43%, June 1, 2015
I happened across the latest quarterly Mobile Trend Report by ScanLife, one of the very early QR code pioneers, and it has some interesting insights and scanning tidbits.
by Erick Solis
The latest edition of the ScanLife Mobile Trend Report is now available! The first quarter was an exciting time for mobile engagement as we processed 22 million engagements from consumers using their devices to enhance their shopping journey. As you see in the Q1 Trend Report, the family budget was a strong driver of engagement last quarter with value shopping coming in as the top area of interest from both iOS and Android users. Consumers from all over the world counted on their devices to…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
