Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Scanbuy Data Reveals Mobile Shopping Trends From 22 Million Consumer Engagements

Q1 Trend Report Shows That Consumers Continue To Rely On Mobile For Information Throughout The Shopping Process

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Spring Into Scanning US Giveaway

by Erick Solis

Spring is here! Join us for our spring scan contest where you'll have a chance to win $50 a week until June 6th, 2015. Our top scanner at the end of the contest will win a $100 dollar Visa Gift Card! Here is how you play: 1) Get the latest version of the ScanLife app for iOS or Android (click here to download or upgrade) 2) Click on the Inbox section of the ScanLife app 3) Scroll through and select the “Spring Into Scanning” banner 4) Click through and submit your email address to…

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Why Mobile Couponing Explosion is for Real

by Agustin

Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, and this time it is for good. There are several underlying reasons for this related to these silent but profound changes that are reshaping the way consumers…

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Turn Mobile Customer Engagement Into a Long-Term Relationship

by maryann

On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the ScanLife app, an engagement is no accident. Engagement is action. It’s when a customer makes a move, such as choosing a product, asking a question, launching an app or…

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SCANBUY ELECTS NEW BOARD CHAIRMAN,  HON. MICHAEL. A. L. BALBONI

Former New York State Senator and Business Developer Brings Experience from Public and Private Sectors to New Role

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Price Matching: Mobile Apps Make It Easier To Find Food Bargains

SmartBlogsPrice Matching: Mobile Apps Make It Easier To Find Food Bargains, February 25, 2015
Third-party mobile applications such as the ScanLife app from ScanBuy lets users find product information by scanning UPC and QR codes.

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Mobile Engagement Trend Report: Holiday Shopping Edition 2014

by Erick Solis

The holiday 2014 edition of the Mobile Engagement Trend Report is finally here! This report offers insights on consumer shopping behavior while highlighting significant activity in high-tech and retail. We gathered data from the holiday season that vividly depicts the yearly growth of holiday mobile engagement. Consumers worldwide accessed bargains, product reviews, and other valuable information at record rates by scanning QR Codes, UPC, or engaging with other personalized offers.  Key…

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Holiday Season Mobile Engagements Reveal Insights About Consumer Shopping Behaviors

Engagements Are Up, With Significant Activity In High-Tech And Retail, According To The Latest Scanbuy Trend Report

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Featured: Top 10 Barcode And QR Scanner Apps For Android

Android HeadlinesFeatured: Top 10 Barcode And QR Scanner Apps For Android, February 19, 2015
Barcodes are on the back of pretty much every pack of food, every toy, every bottle of drink or whatever it is you buy, which makes scanning them relatively easy. The same goes for QR codes; they’re all over the place these days.

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Tipping Point: Desktop to Mobile

by Chatay Sayin

It finally happened. The tipping point for Internet usage shifted from desktop to mobile in 2014 for the first time in US history. More than half of Internet traffic for giants like Facebook, Google, ESPN and many more came from mobile devices. This trend is bound to continue with the adaptation and accessibility of mobile devices. With the average consumer’s attention shifting from desktop to mobile, advertisers have to recalibrate their marketing strategies to not just include a mobile…

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Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

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Learn about Scanbuy's passion for consumer engagement

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