Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Remarketing Blog

by Alex from London

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Karo Syrup, Fisher Nuts leverage QR codes for holiday cross-promotion

Mobile Marketer Karo Syrup, Fisher Nuts leverage QR codes for holiday cross-promotion, December 2, 2014
Karo Syrup and Fisher Nuts are teaming up for the third consecutive year for a strategic marketing partnership with plans to leverage QR codes to raise brand awareness and entice holiday shoppers.

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Black Friday Holiday Deals:  Best of the Best!

by david

Our staff has been pouring over a deluge of deals being offered by retailers this holiday season, and we normally only publish the best to our Inbox in the ScanLife app.  As a special Black Friday gift, here is list of the highlights, and don't forget that we're constantly placing new ones right in the app every week! Most of these end on November 29th - so don't wait! Target - Great Black Friday deals - $100 gift cards with the purchase of an iPad3 Best Buy Doorbusters -…

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A Tarp & A Snowbrush: Tapping the In-Store, Product Locators

Media Post A Tarp & A Snowbrush: Tapping the In-Store, Product Locators, November 21, 2014
It has taken quite some time, but some large-scale and usable mobile implementations at retail are starting to be deployed.

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Shop smart with free Black Friday apps

WRCBShop smart with free Black Friday apps, November 16, 2014
For Black Friday shoppers who want to avoid long lines to grab great deals can download new apps that will let them shop for bargains from the comfort of their home.

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Shoppers Use QR Code To Bring Fireworks To Life

by Alex from London

When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn't yet taken the world over by storm. You just had soap. (To this day my girlfriend doubles up as a consultant to help me wade through the maze-I’d be lost without her and usually avoid buying this stuff in her absence.) Whilst I wouldn't want to go…

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Featured: Top 10 Barcode and QR Code Android Apps

Android Headlines Featured: Top 10 Barcode and QR Code Android Apps, October 16, 2014
Whether you’re looking to simply be able to scan QR codes you keep on seeing around or to compare prices on barcodes during your shopping, our Top 10 list of QR code and Barcode apps for Android should have something for you.

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QR Code Detective: Are you using the best scanner?

QR Code Press QR Code Detective: Are you using the best scanner?, October 10, 2014
The mighty QR code can be found on everything from a can of peas at your local supermarket to an ad found in an in flight magazine on your way to the exotic vacation of a lifetime, and while they are designed to be quick and easy to use, your experience partly depends on your having selected the right scanner app.

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Top Items Scanned: Food & Beverage, Electronics, Clothing

mCommerce Daily Top Items Scanned: Food & Beverage, Electronics, Clothing, October 10, 2014
Scanbuy’s survey of 15,000 of its users globally found that the information desired most (75%) related to receiving product discounts and coupons, followed by new product information.

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QR Codes are Helping Retailers Target Engaged Shoppers

Fierce Mobile RetailQR Codes are Helping Retailers Target Engaged Shoppers, October 7, 2014
They may not be begging for your attention anymore, but QR codes are still around, and some retailers are finding new ways to take advantage of them.

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Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

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Learn about Scanbuy's passion for consumer engagement

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