Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Bluefly Launches Mobile Barcode Technology in Television Commercials

Bluefly, Inc. (NASDAQ Capital Market: BFLY), a leading online retailer of designer fashion and accessories, announced today that it has incorporated mobile barcode technology from Scanbuy, Inc. into its recently launched television advertising campaign, Closet Confessions.

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Campaigns from August, 2010

by david

Every month, we will upload a recap of the most recent new activity.  This will cover marketing campaigns, media usage, or other projects using ScanLife. This month's highlights include: Gap (direct mail and in-store) Oprah Magazine Arizona Diamondbacks Restore the Gulf Verizon You can download the PDF here.

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Scanbuy and Lion Nathan Launch Cellar Key

Mobile Barcode Marketing Platform Offers Instant Access to Wine Information for Mobile Users

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ScanLife & Retail 101

by david

We take a look at how retailers can use barcodes (both 2D and 1D) to help give shoppers valuable content.

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Scanbuy Announces Addition to its Board of Directors

Dennis Carey Newest Member of Leadership Team

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Crazy Code Contest Recap

by david

The ScanLife “Crazy Code” Competition came to a close when we announced Susan Lambeck as our winner. We saw a wide variety of innovative ways to use ScanLife - turtles to toilet paper were adorned with 2D codes!

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Droid Does ScanLife - Over 200,000 Times!

by david

This is the most widely scanned 2D barcode campaign we have ever seen in the US.

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Scan to Help Restore the Gulf

by david

ScanLife is proud to be a partner of Be the One by providing this QR Code to help give people an easy way to help. By scanning it, you will be linked to a mobile site where you can sign a petition and watch a video from celebrities like Sandra Bullock.

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Enter the ScanLife “Crazy Code” Photo Contest

by david

We are giving away a new iPad to the person that sends us a photo of the most brilliant, fresh, and crazy place for a 2D code.

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ScanLife Makes it to Broadway

by david

A public art exhibition dubbed, “Sidewalk Catwalk” launched last week which consists of 32 mannequins - each one created by top American designers. One of the mannequins was designed by a big ScanLife supporter, Norma Kamali. She used this opportunity to blend fashion with technology by covering her mannequin from head to toe in red 2D ScanLife codes. Each code instantly links to one of 17 unique videos related to Kamali’s collection.

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Recent News

Head-to-Head with Christine Charlotte Akselsen, CEO at Kezzler and Maryann Moschides, Managing Director at Scanbuy-A Kezzler Company

Kezzler Expands Industry Leadership with Acquisition of Scanbuy

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

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Learn about Scanbuy's passion for consumer engagement

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