Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Maryann Moschides
NEW YORK, Feb. 11, 2022 -- Scanbuy, Inc., (www.scanbuy.com) the global leader in mobile QR Code engagement, transparency, and marketing, released its quarterly QR Code Trend Report today. The report provides a look at how consumers are engaged with QR Codes, with data collected globally during Q4 2021. The report continues to show rapid growth in QR Code engagement in recent months and reflects an accelerated adoption of QR Code integration in marketing and consumer outreach programs.…
by Jackie Martel
Today’s market for beauty brands is lucrative, to say the least. There are hundreds of options, with a wide variety of price ranges and brand promises. How do we know if we are choosing the correct one for each of our individual needs? Marketing efforts and campaigns can be the decisive factor between an increase in sales, or a fallout altogether. As companies need to find the right balance between delivering entertaining campaigns to engage with their audience while also providing…
by Erika Vasquez
We consider grocery shopping the best time for CPG brands to connect with consumers. When it’s time to go grocery shopping, most consumers’ purchase decision comes from a mix of what’s available in store, and what’s on their shopping list. If consumers are unsure (or first-time buyers of a product,) the first thing they do is scan the aisle looking at product packing and promotions. From there, consumers pick up products and study ingredients. However, most consumers tend to go for…
by Maryann Moschides
NEW YORK, June 24, 2021 - Scanbuy, Inc. today announced that it has appointed E. Randall Clouser, to its board of directors effective June 1, 2021. Randall is the founder and President of Clouser Strategic Advisors and joins with over 25 years of experience helping investors, leaders, and teams find pathways to growth and with business performance improvement initiatives. "We're pleased to welcome Randall to the Scanbuy Board of Directors," said Chai Outmezguine, Scanbuy CEO…
by Christine Katsch
NBCU proved the effectiveness of integrating QR codes with Shoppable TV, showing conversion rates 30% higher when compared with regular eCommerce visits. Gone are the days when consumers are expected to type long URLs on their phones. Placing a QR code on TV campaigns allows viewers to connect instantly with brands. Using the second screen strategy, brands have seen more than a 72% increase in their website traffic.
by Chuck Ennis
Scanbuy's self-service Data Store is structured to mimic an actual brick-and-mortar supermarket, designed with CPG brands/agency marketers and data engineers in mind, seeking the highest quality CPG data. The Data Store offers more than 6,000 brand-specific audiences and 300 category-level audiences. A few clicks can help you find, size, and refine your total audience with various demographic filters. Each audience volume comes with persistent, unique, and pseudonymized identifiers…
by Erika Vasquez
In the past year we all had the chance to explore the digital world in more depth. Contact-less is becoming our new normal, and QR Codes once again, rise to the occasion to save us from dirty surfaces. These small black and white boxes are helping us (marketers) deliver everything from menu pages, product information, and sustainability efforts to contests and a lot more. We want to highlight 5 customers who have disrupted the marketing world by delivering interesting content, through different creative channels. In no order of preference here are some favorites...
Scanbuy Inc., the leading provider of SmartLabel QR code package activation, today announced the expansion of its SmartLabel Platform which adds Product and Menu pages to its existing on-pack solution set. The feature-rich platform addresses the demands of SmartLabel participants, delivering a comprehensive connection that extends from page and menu creation, data management, package activation, and consumer engagement through to detailed analytics reporting. The menu page offering is the…
by Christine Katsch
As businesses begin to cautiously reopen, they must rethink how to best to engage with shoppers, diners, customers, fans, guests, patients, students and even employees. These are unprecedented times that require thoughtful considerations and outside the box thinking. The restaurant industry has been incredibly impacted by this pandemic, and preparations for the new restaurant norms are already in the works, and whether it’s dining with distant tables, sneeze guards or contactless…
by Annie M
Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed to having a wealth of knowledge at their fingertips. As a result, they demand much more from the brands they support. While 46% of consumers admit to using…
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
