Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
2d Code – QR Code Scanning Continues To Increase, August 4, 2013
ScanLife’s latest trend report shows that they processed over 21 million QR Code and UPC mobile barcodes in Q2 2013. The report shows that users are scanning over three times per month on average (+22% from Q2 2012) with men accounting for 64% of the scans and women 36% of the scans. Operating system breakdown shows that 60% of scans came from the Android OS compared to 37% on Apple iOS devices. Top choice of content is videos, app downloads and product information.
Marketing Charts – QR Code Scanner Age and Gender Breakdowns in Q2, August 2, 2013
ScanLife is out with its latest quarterly Mobile Barcode Trend Report [pdf] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as other research suggests that within the US the amount of scanners isn’t keeping up with the growth in smartphone penetration. Nevertheless, ScanLife’s latest study reveals some interesting demographic breakdowns of the barcode scanner.
MediaPost – Ugly Duckling Flies: QR Code Use Expanding As Tablets Kick In Too, August 2, 2013
Love them or hate them, the butt-ugliest thing the mobile industry has introduced into global culture -- the QR code -- is what we are stuck with for the time being. And mobile users are still snapping them in ever greater numbers, always on the hunt for that occasional good end experience that is worth the trip.
by Ben B.
It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing.
Latest Scanbuy Trend Report Reveals Continued Rapid Growth of QR and UPC Code Scans by Mobile Users; Over 7 Million Scans Processed Consecutively Each Month
Fox News Online – Retail stores plan elaborate ways to track you, July 26, 2013
Next time you to go Old Navy, you might be in for a surprise.
Retailers are experimenting with a variety of new ways to track you. When you find a new shirt, you might get a message about the matching shorts. Pick up a new pair of Nike golf shoes at a Scheels All Sports store and you might see a discount for a new set of clubs.
by david
Since 2007, when we launched the ScanLife platform, we have added tons of great features - but over time some of them have become harder and harder to appreciate, or even find. Plus, we have grown. We are now powering mobile campaigns for 25% of the Fortune 100 and hundreds of small businesses around the world. Your needs have evolved over the past couple years from simply generating a QR Code with a web page to a robust platform that can create and analyze mobile experiences triggered by a variety of media and technologies.
Finance.Boston – Topps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology, July 12, 2013
Scanbuy, Inc., the leading mobile engagement solutions provider, today announced that The Topps Company (Topps), the venerable trading card company, is using its ScanLife mobile engagement platform to power NFC and QR Code technology at the 2013 MLB All-Star FanFest in New York from July 12-16.
Finance.Boston – Topps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology, July 12, 2013
Scanbuy, Inc., the leading mobile engagement solutions provider, today announced that The Topps Company (Topps), the venerable trading card company, is using its ScanLife mobile engagement platform to power NFC and QR Code technology at the 2013 MLB All-Star FanFest in New York from July 12-16.
Yahoo – Topps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology, July 12, 2013
Scanbuy, Inc., the leading mobile engagement solutions provider, today announced that The Topps Company (Topps), the venerable trading card company, is using its ScanLife mobile engagement platform to power NFC and QR Code technology at the 2013 MLB All-Star FanFest in New York from July 12-16.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
