Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Cynopsis – Cynopsis: Sports, July 15, 2013
Good morning. It's Monday, July 15, 2013, and this is your first early morning Sports briefing.
Believe it or not, Octagon is turning 30. Interpublic Group's global sports, entertainment, lifestyle marketing and talent representation agency now stands as the world's largest sponsorship consulting practice. Octagon's roster includes more than 800 athlete & personality clients, and they now manage more than 13,000 events per year, as well as influence around $3 billion in sponsorship-related spending annually, with nearly 1,000 employees around the world.
Mobile Marketer – Topps Co. uses QR and NFC technology to attract MLB fans, July 16, 2013
The Topps Co. incorporated near-field communication and QR code technology in its displays at the 2013 MLB All-Star FanFest to give baseball fans a deeper engagement.
2d Code – Baseball Fans QR Codes And NFC Tags, July 15, 2013
It seems that combining NFC with QR Codes is becoming the norm at exhibitions and trade shows. At this weekends 2013 MLB All-Star FanFest in New York baseball cards, autographs and memorabilia are always popular and this year the trading card company, Topps are using QR Codes and NFC technology.
NFC World – Topps Promotes Baseball Cards With NFC, July 15, 2013
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes.
More than 100,000 FanFest Attendees Will Have the Chance to Win Prizes By Using their Smartphones to Touch or Scan Giant Topps Baseball Cards
by maryann
To be effective, a complete online marketing strategy needs to embrace the wireless Internet. It is no longer sufficient to think only of those folks who are able and willing to sit in front of a personal computer. Those black and white checkerboard-like patterns found in magazines and on product packages belong to a special group of bar codes that are readable by mobile Internet devices.
Collaboration Will Bring the ScanLife Mobile Engagement Platform to Leading Technology Providers throughout Russia and Surrounding Region
by Alex from London
Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about action and context Smartphones can display digital content but they can also trigger actions such as calling, texting, adding a calendar entry, etc. In fact, the best Mobile Engagement campaigns take advantage of…
by Ben B.
Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013!
by Agustin
Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
