Scanbuy Official Blog: 2009/12

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

ScanLife Learns a New Trick - UPC Codes!!

by david

Three years ago, we had an app here called Scanbuy Shopper which scanned UPC codes from products to show comparison product information.  The only problem was that the technology in camera phones was no where near read to read them, so we put it on the "shelf." Fast forward to 2009, enter the auto-focus camera!! Anyone who has purchased a new smartphone lately probably has seen that their camera now has auto-focus which allows you to take better, clearer pictures.  That little…

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Scan for a Happy Holiday!

by david

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Brands using Scanlife in Mexico

by david

Here are a couple new examples of how brands are using ScanLife in Mexico (locally called Codigo Ideas).  Telcel, the largest carrier in Mexico,  launched the service there at the beginning of 2009, and they have since pre-loaded about 15 phones with the software - with many more to come. These examples show some simple ways that ScanLife can be used to engage the consumer, shorten navigation, and quickly deliver digital downloads. This is a flyer distributed by Dominos and the code links…

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Danish Rail Creating Happy Holidays

by david

The Danish Rail in Copenhagen has taken their use of ScanLife to the next level.  Over the month of December, they will be placing EZcodes on posters, flyers, and newspaper ads which give people a chance to win a different prize each day.  By scanning the code, the user simply enters their mobile number to find out if they have won a wide variety of prizes from a chocolate bar to a bike to a Mini Cooper loaner for a month! The campaign is being co-sponsored by a number of major brands like…

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Live feed

by david

Want to show your own Live Feed.

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Mobile Barcode Scanning is Here to Stay, and Here’s What Retailers Should Do about It

by david

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