Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
With ScanLife 4.2, you now have the ability to create your personal contact code, or as we like to call it - "QRcard". Just click "My QRcard" in the "More" tab, enter your contact details and voila! Your very own QRcard is ready to be scanned and shared with anyone.
Certain trade shows have become a must for any self-respecting marketer seeking to keep on top of the latest innovations. Marketing Week Live, one of the largest trade shows in Europe, occurs in London every year during June.
The Economist – The Economist: After many false starts, QR codes are finally taking off, June 16, 2012
The Economist: Over the past year, QR codes have quietly slipped into the marketing mainstream. Three-quarters of American online retailers surveyed by Forrester, a research firm, use them.
Some online code generators give you the basics, but there is a big catch - anyone can see it! This practice provides detailed intelligence to your competition, like which products or promotions are being scanned on which days, making it easier for others to learn from your success.
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To promote the popular EURO 2012 Tournament, Coca Cola has been using ScanLife powered QR Codes on millions of packages throughout Spain.
This year, the London summer Olympics will feature QR codes that will link spectators to mobile sites featuring Olympic gear, important information and more. Get your QR code news and more from ScanLife.
Digiday – Are QR Codes Undervalued?: Digiday talks about QR Codes and Scanlife., June 05, 2012
Digiday: Scanbuy, one of the companies that provides QR codes to brands and reports on the analytics on the back-end, claims that it saw 13 million scans processed in the first quarter of 2012 alone, a 157 percent increase from more than a year ago.