Scanbuy Official Blog: 2012/07

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Travels to the Olympics: QR Codes to the Rescue

by Alex from London

To keep you covered on all things mobile and QR Code related, we have our dashing British correspondent blogging right from the epicenter of the Olympic Games.

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Let the QRgames Begin!

by david

ScanLife is getting into the Olympic spirit with “ QRgames ” - launching today.  Since QR Codes are being used around London for this global event, we wanted to celebrate by rewarding you for answering some Olympic trivia. Here’s how it works: Follow us @ScanLife on Twitter We will tweet periodic trivia questions that have an Olympic theme, or just offer random giveaways The first person to reply with the correct answer wins! We will be giving away some official Olympic gear which we…

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Olympic Spirit Rises with More QR Codes

by Alex from London

T-Minus 1 Day until the start of the Olympic Mobile Games... To keep you covered on all things mobile and QR Code related, we'll have our dashing British correspondent blogging right from the epicenter of the Olympic Games.

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Studies Show the Perfect Storm

by david

Four separate reports have been published in the past few months that together paint a picture of how everything QR Code is now growing on the same pace. Below are some of the highlights that show how both Smartphone users and marketers are bringing it all together.

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Take a Bite out of Taco Bell’s Latest QR Code Campaign

by david

After great success with their Doritos Los Tacos and MTV VMA campaigns, Taco Bell has continued its tradition of innovative QR Code implementation with the launch of their new Cantina Bell Menu. The quick serve giant has deployed ScanLife powered QR Codes as part of a print campaign that's running across major publications like People and US Weekly.

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The Best QR Code Campaigns of Q2 2012

by david

The start of a new quarter is always a good time to take a step back and reflect on the latest developments in the industry. Today is no exception, as we've hand-picked the best and most innovative QR Code campaigns from the 2nd Quarter, 2012.

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QR Codes Now the Most Used Mobile Channel for Engaging Customers

by david

It's no secret that QR Codes have come a long way over the last 12 months and that consumers are adopting them enthusiastically. In fact, this year for the first time ever, we are seeing campaigns that have generated over a million scans using the ScanLife platform. Reputable magazines, such as The Economist, have openly discussed QR and admit that "QR Codes have quietly slipped into the marketing mainstream". Now, according to the latest Econsultancy report (based on a survey…

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