Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Mobile Engagement & QR Codes Insights 2.0

by david
QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan and share with your friends!To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: where customers come from, how they interact with your content, and what happens next. To help marketers solve this challenge, we recently added the click tracking feature to the ScanLife Mobile Engagement Platform.  Why is this important? Now when creating a QR Code mobile landing page with ScanLife, you can measure who clicks on what links and understand how your audience interacts with your content after the scan. Today, we are adding the scan source identifier to our premium codes. For the first time, you will have a greater insight into what happens to your digital content. Is it scanned and consumed immediately? Or do they save to History first and access at a later moment? Or did they click when your product appeared on the live feed? Would you like to know more? Or maybe you have ideas for other new features? If so, don’t hesitate to contact us. For expert advice on mobile engagement…

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