Scanbuy Official Blog: 2013/04

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

QR Code Scanning Isn’t Just A Young Person’s Activity

Marketing ChartsQR Code Scanning Isn’t Just A Young Person’s Activity, April 29, 2013
QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to data released by ScanBuy.

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Mobile Barcode Trend Report Q1 2013

Bar Code NewsMobile Barcode Trend Report Q1 2013, April 26, 2013
If there was ever a question that QR (Quick Response) codes were a growing trend in retail and social marketing, the most recent report from ScanLife should put that question to rest.

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Record 18 mln mobile barcode scans in March

TelecompaperRecord 18 mln mobile barcode scans in March, April 26, 2013
Mobile users conducted over 18 million scans of QR Codes and UPC mobile barcodes in this year’s first quarter, according to a report from Scanbuy.

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Mobile barcode scans hit record in Q1

TechJournalMobile barcode scans hit record in Q1, April 26, 2013
Are you seeing more of those barcode scans intended for mobile users? We sure are – and smartphone users are pointing their devices at them in record numbers.

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ScanLife Reports 6.7 Million Scans in March

2D CodeScanLife Reports 6.7 Million Scans in March, April 26, 2013
The latest Scanbuy Trend Report reveals continued rapid growth of QR Code and UPC Code scans by mobile users. March 2013 was the highest month in the reports history surpassing 6.7 miliion scans.

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[Infographic] Global Barcode Scanning from Q1, 2013

by Ben B.

With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 - in infographic form! This report offers vital insights into the who, what, where, and why of barcode scanning over the past few months. Be sure to check out the new charts and let us know if you’d like to learn more about using the ScanLife Mobile Engagement Platform. Key takeaways include: We processed over 18 million scans in Q1 2013, and saw our highest scan…

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Report Shows Record 18 Million Mobile Barcode Scans in Q1 2013

Latest Scanbuy Trend Report Reveals Continued Rapid Growth of QR and UPC Code Scans by Mobile Users; March 2013 Is Highest Month in Report’s History, Surpassing 6.7 Million Scans.

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Custom Design QR Codes Made Easier

by Freddie

Creative professionals working on product packaging or advertisements fight for every bit of space to articulate the brand while maintaining some artistic integrity. So when a marketing manager mandates a square inch of space devoted to a QR Code, a sigh of frustration sometimes overcomes the designer: as this Ohio University paper highlights, customizing QR Codes requires great caution to make sure its readability isn’t hampered. Disruptive technology inherently challenges the visual and…

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AT&T Enhances Mobile Engagement Capabilities with ScanLife Platform

by Ben B.

Earlier this week AT&T announced an agreement to offer enhanced mobile engagement capabilities via the ScanLife code Mobile Engagement Platform to help businesses offer their customers a richer mobile experience.  Check out all the new features available from AT&T Mobile Barcode Services, now powered by Scanbuy. Read the full news release here.  Below is a quick snapshot of what others are saying about the big news: AT&T helps businesses get more out of QR codes via…

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Carrier Wrap: Prepaid space heats up; Vodafone, China Mobile team in Myanmar

RCR WirelessCarrier Wrap: Prepaid space heats up; Vodafone, China Mobile team in Myanmar, April 11, 2013
AT&T Mobility this week announced a deal with Scanbuy to power the carrier’s Mobile Barcode Services offering.

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AT&T Joins Forces with Scanbuy to Offer Specialized QR Code Campaigns

Mobile Marketing MagazineAT&T Joins Forces with Scanbuy to Offer Specialized QR Code Campaigns, April 11, 2013
AT&T has partnered with Scanbuy to launch AT&T Mobile Barcode Services with advanced features that enable businesses to better engage their consumers and create more customized campaigns.

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AT&T Gets in on the QR Code Evolution

HipScan QR UniversityAT&T Gets in on the QR Code Evolution, April 10, 2013
QR codes have become so popular that large companies are now building entire marketing campaigns around them. This can be seen in the new partnership that has been established between AT&T and Scanbuy.

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AT&T and Scanbuy Partnership, What Does It Mean

2D Bar Code StrategyAT&T and Scanbuy Partnership, What Does It Mean, April 10, 2013
If, at first, your company doesn't succeed, partner with another company. Such is the case with AT&T.

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QR codes partnership announced between AT&T and Scanbuy

QR Code PressQR codes partnership announced between AT&T and Scanbuy, April 10, 2013
AT&T has just announced that it is now offering new services through a partnership with Scanbuy, in which it is providing the ability for businesses to use QR codes in order to run mobile commerce campaigns that will provide a more relevant and engaging experience for their customers.

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AT&T Offers Mobile Barcode

ZacksAT&T Offers Mobile Barcode, April 9, 2013
AT&T, Inc. has introduced Mobile Barcode Services powered by Scanbuy.

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AT&T helps businesses get more out of QR codes

Retailing TodayAT&T helps businesses get more out of QR codes, April 9, 2013
AT&T has partnered with mobile engagement solutions provider, Scanbuy to help businesses launch more engaging QR code campaigns.

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ShopSmart Names the Best Price Comparison Apps

ShopMart: ScanLife allows users to price compare with ease and share prices with fellow scanners. The app has a live feed that shows prices others have scanned. Works on: Android, Apple, Blackberry, and Windows.

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AT&T, Scanbuy Partner for Expanded QR Code Platform

Mobile Marketing WatchAT&T, Scanbuy Partner for Expanded QR Code Platform, April 8, 2013
AT&T Mobility announced a new partnership on Monday with Scanbuy. The coupling will enable the freshly-minted partners to introduce new services enabling business customers of all sizes to utilize QR Code-based mobile marketing campaigns.

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First News Briefs for April 8, 2013

Wireless WeekFirst News Briefs for April 8, 2013, April 8, 2013
AT&T now offers AT&T Mobile Barcode Services powered by Scanbuy to aid businesses with QR code campaigns.

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AT&T Releases New Mobile Barcode and QR Code Platform

DestinationCRMAT&T Releases New Mobile Barcode and QR Code Platform, April 8, 2013
AT&T today launched a series of new features for businesses of all sizes to launch relevant and engaging QR Code campaigns with AT&T Mobile Barcode Services powered by Scanbuy.

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AT&T And Scanbuy Team Up For Designer Bar Code Services

UbergizmoAT&T And Scanbuy Team Up For Designer Bar Code Services, April 8, 2013
AT&T and ScanBuy, which provides bar code technology, have teamed up to offer designer bar code solutions to companies that are looking to launch new marketing campaigns.

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AT&T Enhances Mobile Engagement Capabilities With New Mobile Barcode Services Platform

ReutersAT&T Enhances Mobile Engagement Capabilities With New Mobile Barcode Services Platform, April 8, 2013
AT&T* now offers enhanced features that make it easier for businesses of all sizes to launch even more consumer relevant and engaging QR Code campaigns with AT&T Mobile Barcode Services powered by Scanbuy.

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AT&T Inks Scanbuy QR Deal, Aids Marketers’ Campaigns

Media PostAT&T Inks Scanbuy QR Deal, Aids Marketers’ Campaigns, April 8, 2013
AT&T joins the ranks of Verizon and Sprint Monday, offering white-label QR services supported by Scanbuy's automatic identification technologies.

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AT&T Launches Barcode Services Powered by Scanbuy

Converge DigestAT&T Launches Barcode Services Powered by Scanbuy, April 8, 2013
AT&T introduced a new service platform that helps businesses create mobile QR barcodes within a variety of media.

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AT&T, Scanbuy team on mobile barcode services platform

Fierce Mobile ContentAT&T, Scanbuy team on mobile barcode services platform, April 8, 2013
AT&T Mobility (NYSE:T) is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.

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AT&T announces Mobile Barcode Services

TelecompaperAT&T announces Mobile Barcode Services, April 8, 2013
AT&T has announced new enhanced features that make it easier for businesses of all sizes to launch more consumer relevant and engaging QR Code campaigns with AT&T Mobile Barcode Services powered by Scanbuy.

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AT&T partners with Scanbuy for mobile bar code services

cnetAT&T partners with Scanbuy for mobile bar code services, 4/8/2013
AT&T is making it easier for businesses to launch new mobile marketing campaigns using QR code technology.

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AT&T Enhances Mobile Engagement Capabilities with New Mobile Barcode Services Platform

Digital Marketing Agencies Simplify Mobile Campaigns. AT&T now offers enhanced features that make it easier for businesses of all sizes to launch even more consumer relevant and engaging QR Code campaigns with AT&T Mobile Barcode Services powered by Scanbuy.

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Beyond NFC: The Next Generation Of M-Payment Technology

MondatoBeyond NFC: The Next Generation Of M-Payment Technology, April 5, 2013
As NFC struggles to gain momentum in the m-payments realm, a range of new contactless technologies has begun to emerge. In our first article, we zoom in on a few of these, assessing their potential to rival NFC for the contactless m-payments throne.

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The Matrix of Modern Day Advertising

by Isabel C.

Not unlike the Matrix, I sometimes experience different realities, moving parallel to one another, evolving at different speeds and with their own language. Here’s why: Reality One We live in a reality where we are constantly bombarded by advertisements. Yet when I discuss with friends and family our experiences with ads, we feel that the majority fails to have the intended impact. Why? To a large extent it has to do with the fact that 21st century consumers are more marketing savvy than…

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