Scanbuy Official Blog: 2013/06

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

QR Code x Action ÷ Context = Mobile Engagement

by Alex from London

Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about action and context Smartphones can display digital content but they can also trigger actions such as calling, texting, adding a calendar entry, etc. In fact, the best Mobile Engagement campaigns take advantage of…

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The Best QR Code Campaigns of 2013—So Far!

by Ben B.

Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013!

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QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers

by Agustin

Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?

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