Scanbuy Official Blog: 2013/07

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Retail stores plan elaborate ways to track you

Fox News OnlineRetail stores plan elaborate ways to track you, July 26, 2013
Next time you to go Old Navy, you might be in for a surprise. Retailers are experimenting with a variety of new ways to track you. When you find a new shirt, you might get a message about the matching shorts. Pick up a new pair of Nike golf shoes at a Scheels All Sports store and you might see a discount for a new set of clubs.

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ScanLife Gets a New Look

by david

Since 2007, when we launched the ScanLife platform, we have added tons of great features - but over time some of them have become harder and harder to appreciate, or even find. Plus, we have grown. We are now powering mobile campaigns for 25% of the Fortune 100 and hundreds of small businesses around the world. Your needs have evolved over the past couple years from simply generating a QR Code with a web page to a robust platform that can create and analyze mobile experiences triggered by a variety of media and technologies.

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Topps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology

Finance.BostonTopps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology, July 12, 2013
Scanbuy, Inc., the leading mobile engagement solutions provider, today announced that The Topps Company (Topps), the venerable trading card company, is using its ScanLife mobile engagement platform to power NFC and QR Code technology at the 2013 MLB All-Star FanFest in New York from July 12-16.

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Topps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology

Finance.BostonTopps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology, July 12, 2013
Scanbuy, Inc., the leading mobile engagement solutions provider, today announced that The Topps Company (Topps), the venerable trading card company, is using its ScanLife mobile engagement platform to power NFC and QR Code technology at the 2013 MLB All-Star FanFest in New York from July 12-16.

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Topps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology

YahooTopps Selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology, July 12, 2013
Scanbuy, Inc., the leading mobile engagement solutions provider, today announced that The Topps Company (Topps), the venerable trading card company, is using its ScanLife mobile engagement platform to power NFC and QR Code technology at the 2013 MLB All-Star FanFest in New York from July 12-16.

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Cynopsis: Sports

CynopsisCynopsis: Sports, July 15, 2013
Good morning. It's Monday, July 15, 2013, and this is your first early morning Sports briefing. Believe it or not, Octagon is turning 30. Interpublic Group's global sports, entertainment, lifestyle marketing and talent representation agency now stands as the world's largest sponsorship consulting practice. Octagon's roster includes more than 800 athlete & personality clients, and they now manage more than 13,000 events per year, as well as influence around $3 billion in sponsorship-related spending annually, with nearly 1,000 employees around the world.

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Topps Co. uses QR and NFC technology to attract MLB fans

Mobile Marketer Topps Co. uses QR and NFC technology to attract MLB fans, July 16, 2013
The Topps Co. incorporated near-field communication and QR code technology in its displays at the 2013 MLB All-Star FanFest to give baseball fans a deeper engagement.

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Baseball Fans QR Codes And NFC Tags

2d CodeBaseball Fans QR Codes And NFC Tags, July 15, 2013
It seems that combining NFC with QR Codes is becoming the norm at exhibitions and trade shows. At this weekends 2013 MLB All-Star FanFest in New York baseball cards, autographs and memorabilia are always popular and this year the trading card company, Topps are using QR Codes and NFC technology.

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Topps Promotes Baseball Cards With NFC

NFC WorldTopps Promotes Baseball Cards With NFC, July 15, 2013
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes.

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Topps selects Scanbuy to Create an Interactive 2013 MLB All-Star FanFest Using NFC and QR Code Technology

More than 100,000 FanFest Attendees Will Have the Chance to Win Prizes By Using their Smartphones to Touch or Scan Giant Topps Baseball Cards

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How to Market with a QR Code Strategy

by maryann

To be effective, a complete online marketing strategy needs to embrace the wireless Internet. It is no longer sufficient to think only of those folks who are able and willing to sit in front of a personal computer. Those black and white checkerboard-like patterns found in magazines and on product packages belong to a special group of bar codes that are readable by mobile Internet devices.

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Scanbuy and Perspective Technologies Partner to Bring Mobile Engagement Solutions to Russian Market

Collaboration Will Bring the ScanLife Mobile Engagement Platform to Leading Technology Providers throughout Russia and Surrounding Region

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