Scanbuy Official Blog: 2013/08

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Innovative Uses of QR Codes – QR Codes Done Right

by david

When innovation happens, it's exciting. When innovation is put to good use, it's inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly amazing things.

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Scanbuy Licenses Microsoft Tag

Mobile Marketing & TechnologyScanbuy Licenses Microsoft Tag, August 23, 2013
Scanbuy is licensing Microsoft’s Tag technology, using the colorful Tags alongside its own QR code technology.

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Microsoft Tag Selects Scanbuy

by Ben B.

What a week! In case you have yet to hear the news, Microsoft has selected Scanbuy as premier licensee of the Microsoft Tag mobile barcode technology. As licensee of the Microsoft Tag, Scanbuy will advance the technology and provide the migration path for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife platform.

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Scanbuy Licenses Microsoft Tag Technology

MediaPostScanbuy Licenses Microsoft Tag Technology, August 20, 2013
Scanbuy has entered into a long-term exclusive license agreement with Microsoft for its tag technology, allowing Microsoft Tag clients to migrate from one platform to the other before the company shuts down the services in two years.

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Scanbuy Selected as Premier Licensee of the Microsoft Tag Mobile Barcode Technology

Yahoo! FinanceScanbuy Selected as Premier Licensee of the Microsoft Tag Mobile Barcode Technology, August 19, 2013
As licensee of the Microsoft Tag technology, Scanbuy will advance the technology and provide the migration path forward for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife Platform

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Microsoft’s QR code clone gets a new life with Google-backed company

Computer MagazineMicrosoft’s QR code clone gets a new life with Google-backed company, August 19, 2013
Microsoft plans to shut down its Microsoft Tag system in two years but has licensed the technology to Scanbuy, a player in the QR Code market.

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Scanbuy Selected as Premier Licensee of the Microsoft Tag Mobile Barcode Technology

MarketWatchScanbuy Selected as Premier Licensee of the Microsoft Tag Mobile Barcode Technology, August 19, 2013
Scanbuy, Inc., the leading mobile engagement solutions provider, has been chosen by Microsoft as a licensee of the software giant's mobile barcode technology, Microsoft Tag.

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Scanbuy Selected as Premier Licensee of the Microsoft Tag Mobile Barcode Technology

As Licensee of the Microsoft Tag Technology, Scanbuy Will Advance the Technology and Provide the Migration Path forward for existing and new customers who choose to continue using the Microsoft TAG format on the ScanLife platform.

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NFC is Here - But Who Wins?  Series 1: Part Two

by Adam

To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer.

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The Evolution of In-Store Mobile Usage

by Alex from London

You walk into a retail store to buy your groceries, or products for your children, or DIY tools, or even a new swimsuit for the beach season. The retailer provides you with plenty of product information to make sure you get the best there is, from product demos and tips and tricks to reviews and discounts, all from your smartphone.

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NFC is Here- But Who Wins? Series 1: Part One

by Adam

As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution.

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QR Code Scanning Continues To Increase

2d CodeQR Code Scanning Continues To Increase, August 4, 2013
ScanLife’s latest trend report shows that they processed over 21 million QR Code and UPC mobile barcodes in Q2 2013. The report shows that users are scanning over three times per month on average (+22% from Q2 2012) with men accounting for 64% of the scans and women 36% of the scans. Operating system breakdown shows that 60% of scans came from the Android OS compared to 37% on Apple iOS devices. Top choice of content is videos, app downloads and product information.

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QR Code Scanner Age and Gender Breakdowns in Q2

Marketing ChartsQR Code Scanner Age and Gender Breakdowns in Q2, August 2, 2013
ScanLife is out with its latest quarterly Mobile Barcode Trend Report [pdf] in which it reports 4 million new users around the world and 6 million active scanners, impressive figures even as other research suggests that within the US the amount of scanners isn’t keeping up with the growth in smartphone penetration. Nevertheless, ScanLife’s latest study reveals some interesting demographic breakdowns of the barcode scanner.

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Ugly Duckling Flies: QR Code Use Expanding As Tablets Kick In Too

MediaPostUgly Duckling Flies: QR Code Use Expanding As Tablets Kick In Too, August 2, 2013
Love them or hate them, the butt-ugliest thing the mobile industry has introduced into global culture -- the QR code -- is what we are stuck with for the time being. And mobile users are still snapping them in ever greater numbers, always on the hunt for that occasional good end experience that is worth the trip.

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Global Barcode Scanning for Q2 2013 - Over 21 Million Scans!

by Ben B.

It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing.

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Report Shows Scanbuy Processed Over 21 Million Mobile Barcode Scans in Q2 2013

Latest Scanbuy Trend Report Reveals Continued Rapid Growth of QR and UPC Code Scans by Mobile Users; Over 7 Million Scans Processed Consecutively Each Month

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