Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Insights into Mobile Scanning during the Holiday Season

by Ben B.
Everyone knows that the holidays are always the busiest time of the year for shopping. What you may not know is that it’s also the most active season for mobile scanning! Every year, millions of shoppers flock to malls, browse catalogs, and scan mobile barcodes to make purchases, redeem discounts, enter contests, and much more. So, with the holiday season behind us, we’ve captured the most essential stats and compelling data in the ScanLife Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences. The data collected spans from 11/22/2013 to 12/31/2013, when scan rates typically accelerate the most.

Holiday Trend Report 2013 Demographics

Key takeaways include: - 10.4 million scans in 2013, a 33% increase from 2012 and a whopping 82% growth compared to 2011 - The most active users were males, age 35-44 - Lake View Plaza in Illinois was the most-scanned mall Download the report now. Most importantly, THANK YOU to all the shoppers who made these numbers possible. As you can see from the trend report, savvy, smartphone users like you are helping us change the way people shop. Here’s to a great 2014!