Scanbuy Official Blog: 2015/06

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Manage the Surprises You Deliver to Consumers

by maryann

Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case in point: A Heinz customer recently received the surprise of his life when he innocently scanned a QR Code for a…

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QR codes Are Scanned Most By Apple Mobile Devices

QR Code PressQR codes Are Scanned Most By Apple Mobile Devices, June 10, 2015
There have been a lot of conflicting headlines over the last while as to whether or not the time of QR codes has passed and if there is any chance that these 2D barcodes could bring themselves to a place of relevance in the future.

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Big Data Is A Big Deal When It Comes To Targeting Mobile Consumers

by chuckennis

Today’s shopper is more empowered – mobile, connected, and informed – than ever before.  Digital marketers are simultaneously emboldened by and queasy about the increasing leverage wielded by today’s shopping consumer.  With both progressive change (on-line research, social sentiment, mobile search) and disruptive change (real-time price comparison, couponing, conquesting) to deal with, marketers can’t help but feel less in control than desired these days. The reality is that…

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QR Code Scans: Apple Devices 54%, Android 43%

MediaPostQR Code Scans: Apple Devices 54%, Android 43%, June 1, 2015
I happened across the latest quarterly Mobile Trend Report by ScanLife, one of the very early QR code pioneers, and it has some interesting insights and scanning tidbits.

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