Scanbuy Official Blog: 2015/10

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away:  The Do’s & Don’ts of Mobile Marketing

by Irene George

The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never been a more important element to growing brand awareness and keeping consumers engaged—especially with the…

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Scanbuy Uses Cloud To Help Consumers Clip Coupons

CloudWedgeScanbuy Uses Cloud To Help Consumers Clip Coupons, October 21, 2015
With Scanbuy, consumers get coupons delivered to them using the cloud. By allowing the consumer to redeem the coupon using their mobile device, Scanbuy has created a product that is a win-win for both businesses and consumers alike.

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Major Brands Integrate Scanbuy’s Mpromo Couponing Service into Their Mobile Strategies

Scanbuy’s Mobile Couponing Solution Driving High Redemption Rates

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Scanbuy To Add Digimarc Barcode Detection To ScanLife Mobile App

Business WireScanbuy To Add Digimarc Barcode Detection To ScanLife Mobile App, October 20, 2015
Digimarc Corporation has announced that Scanbuy, Inc., a provider of mobile relationship management solutions, will add Digimarc Barcode detection to the ScanLife mobile app.

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Ad Blocking – It Is About Time To Rethink Mobile Marketing

by chaioutmezguine

The announcement last month by Apple to authorize the ad blocking application was greeted with dismay and disbelief in some quarters of Madison Avenue. However, no one can argue that it came as a surprise.  For years one of the best kept secrets in the industry was that despite billions of dollars spent on banner ads, the vast majority of those ads were ineffective, leading to lower than expected customer engagement. When they do generate clicks, it’s mostly attributed to ad-fraud, where…

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How Brands Can Win With Mobile

Retailing TodayHow Brands Can Win With Mobile, October 13, 2015
The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.

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Brands and Retailers Can Now Manage Consumers Experiences Powered by Digimarc Barcodes Using Powerful ScanLife Mobile Engagement Platform

Scanbuy to Integrate Digimarc® Barcode Detection Into Industry-Leading ScanLife Mobile Application, Broadly Extending Reach

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ScanLife 30 Day Contest 2015: How to Play

by Erick Solis

ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or AT&T Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $100 for 30 Days” and answer the question of the day. 5) After submitting, you will be notified instantly whether or not you have won or lost. If you win, submit your email in the field provided. A $100 Amazon Gift Card will be sent to you via email within the next few…

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