Scanbuy Official Blog: 2017/11

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Scan Away for the Holidays

by harold

To celebrate the holiday season, Scanbuy is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $25 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will also receive a $50 Amazon Gift Card! Enter the scan contest by following these easy steps: 1) Get the latest version of the ScanLife app for iOS or Android. 2) Connect your ScanLife app with your Facebook account…

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These 2 Genius Apps Will Help You Save Money While Christmas Shopping

Rachel Ray ShowThese 2 Genius Apps Will Help You Save Money While Christmas Shopping, November 10, 2017
'Tis the season of giving! But if you don't watch yourself, you might find yourself giving a little too much.

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Arctic® Goldens feature SmartLabel™ QR code

Okanagan Specialty FruitsArctic® Goldens feature SmartLabel™ QR code, November 9, 2017
One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?”

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How to Fully Optimize the SmartLabel™ Opportunity

Global Retail BrandsHow to Fully Optimize the SmartLabel™ Opportunity, November 9, 2017
SmartLabel™ is a first of its kind product transparency initiative that enables consumers to get easy and instantaneous access to detailed information about the products they consume.

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SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?

by maryann

Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each person needs more—and different—information in order to make a purchase decision. The key challenges for packaged goods brands striving to compete in a highly-regulated, consumer-driven environment are: 1) how to fit…

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Kezzler talks IoP at AIPIA Congress

Packaging NewsKezzler talks IoP at AIPIA Congress, November 6, 2017
Earlier this week Kezzler announced a partnership with Scanbuy that will enhance SmartLabel implementations using a single QR code for both consumer engagement and logistical support.

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