Scanbuy Official Blog: 2019/03

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Reach Your Customers Through Data-Driven Marketing Campaigns

by chuckennis

Data-driven marketing is a major theme and focus for an increasing number of global brands and advertisers. A quick scan of the leading digital ad agency websites either mentions “data-driven marketing”, or lead with it, on their Agency’s home page. Brands must leverage customer behavior data and analytics to drive customer acquisition, retention & growth, and this is much than just a trend, but a mandate to reach the right audience. As a data provider to these Agencies, Scanbuy…

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Fire up your Direct Mailer with Digital Technology


Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail?  That’s right, 84% of millennials take the time to look through their mail and 64% would rather scan for useful information in the mail than email. Direct mail reaches everyone, young and old… While mail has the potential to serve as an invaluable conduit to a shopping…

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