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Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Gladson introduces SmartLabel product data transparency solution

CompeloGladson introduces SmartLabel product data transparency solution, August 7, 2018
US-based Gladson introduced new solution, dubbed SmartLabel, to help brands and retailers address consumer demand for product transparency. As part of its approach, Gladson has partnered with Scanbuy, a provider of SmartLabel QR codes, to provide Gladson clients with access to a complete end-to-end SmartLabel solution.

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Survey says consumers want more details on grocery packaging: Is SmartLabel the answer?

Food Ingredients FirstSurvey says consumers want more details on grocery packaging: Is SmartLabel the answer?, June 13, 2018
More than 7 in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels, according to a new national survey. Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) have launched a joint marketing campaign for the SmartLabel program.

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SmartLabel Gives Consumers Easy Access To Food Product Details

PSFKSmartLabel Gives Consumers Easy Access To Food Product Details, June 13, 2018
SmartLabel is the new quick-and-easy way to find out everything you need to know about the food you’re buying. With the use of SmartLabel and the simple mobile scan of a QR code, consumers can find out what allergens the product contains, its environmental impact, production methods, animal welfare and more.

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Survey: Shoppers Want More Information Than Product Labels Provide

The Shelby ReportSurvey: Shoppers Want More Information Than Product Labels Provide, June 12, 2018
More than seven in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels. These survey findings underscore the importance of SmartLabel, a new digital tool that gives consumers access to detailed information about the products they use and consume. Nearly 28,000 food, beverage, personal care, household and other products throughout food retail stores now are using SmartLabel.

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Transparency a top theme at Future Food-Tech conference

Baking BusinessTransparency a top theme at Future Food-Tech conference, March 27, 2018
While many emerging innovations may transform the future of food, such technologies must be communicated to consumers early and often.

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Study: One-third of young adults frequently check Nutrition Facts panel

Food DiveStudy: One-third of young adults frequently check Nutrition Facts panel, February 26, 2018
Some experts claim that putting all the information consumers say they want on product labels would make them impossibly cluttered. That's one reason why manufacturers and trade groups have advocated for electronic methods of conveying nutrition information via QR codes, smart phones and online searches.

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Why Food Date Labelling Has an Important Role to Play in Cutting Food Waste

Modern Wellness GuideWhy Food Date Labelling Has an Important Role to Play in Cutting Food Waste, December 31, 2017
Food waste is a huge problem facing the world right now. What can the industry to tackle the issue?

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These 2 Genius Apps Will Help You Save Money While Christmas Shopping

Rachel Ray ShowThese 2 Genius Apps Will Help You Save Money While Christmas Shopping, November 10, 2017
'Tis the season of giving! But if you don't watch yourself, you might find yourself giving a little too much.

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Arctic® Goldens feature SmartLabel™ QR code

Okanagan Specialty FruitsArctic® Goldens feature SmartLabel™ QR code, November 9, 2017
One of the most difficult decisions our team at Okanagan Specialty Fruits™ has had to make when introducing Arctic® apples into the market has been “how can we best communicate with consumers about the science and benefits behind our nonbrowning apples?”

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How to Fully Optimize the SmartLabel™ Opportunity

Global Retail BrandsHow to Fully Optimize the SmartLabel™ Opportunity, November 9, 2017
SmartLabel™ is a first of its kind product transparency initiative that enables consumers to get easy and instantaneous access to detailed information about the products they consume.

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