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Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Mobile Engagement at Super Bowl Blvd: Part II - NFC and Missed Opportunities

by Ben B.

This week, in part two of our series, we take a look at the event's NFC experience and highlight another missed opportunity for mobile engagement.

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Mobile Engagement at Super Bowl Blvd: Part I - Beacons

by maryann

With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement.

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Which Mobile Trigger works best for you?

by Alex from London

Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each.

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Introducing mVision: Unlocking Data You Want to See

by david

This week we released a completely new analytics tool that allows our customers to get more questions answered about their ScanLife powered activity. Yes, it's great to know "how many scans did I get" but what if you could go further and answer what age group and gender is seeing the most scans per user group, what city is seeing the most returning scans, and what my sweet spots are for day parts.

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How to Interact With Holiday Shoppers Via Mobile Engagement

by Mike Wehrs

According to the results of Deloitte’s 2013 Annual Holiday Survey, seven out of ten respondents plan on using their smartphones during their holiday shopping this year. With a smartphone in the hands of so many customers, how should retailers and brands make the most of connecting with the mobile shopper this holiday season?

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Shopper Marketing Expo and Beyond

by Adam

If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from leaders in the space with a trade show floor of in-store solutions from display to technology. The event is a two and half day deep dive into the science and art of shopper marketing, which Scanbuy has been participating in for the past four years.

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Trolls Ahead: Why IP Protection Matters!

by Matt P.

With Monday’s announcement on Scanbuy’s partnership to combat QR Code patent attacks, we thought it made sense to include a post on IP protection and its place in telecommunications industry.

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Global Barcode Scanning for Q2 2013 - Over 21 Million Scans!

by Ben B.

It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing.

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QR Code x Action ÷ Context = Mobile Engagement

by Alex from London

Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about action and context Smartphones can display digital content but they can also trigger actions such as calling, texting, adding a calendar entry, etc. In fact, the best Mobile Engagement campaigns take advantage of…

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The Best QR Code Campaigns of 2013—So Far!

by Ben B.

Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013!

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Recent News

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

Tim Hortons Foundation Camps Integrates QR Codes Into Camp Day Awareness Campaign

Business California Olive Ranch Promotes Traceability with New Smart Labels

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Learn about Scanbuy's passion for consumer engagement

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