Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Freddie
Creative professionals working on product packaging or advertisements fight for every bit of space to articulate the brand while maintaining some artistic integrity. So when a marketing manager mandates a square inch of space devoted to a QR Code, a sigh of frustration sometimes overcomes the designer: as this Ohio University paper highlights, customizing QR Codes requires great caution to make sure its readability isn’t hampered. Disruptive technology inherently challenges the visual and…
by david
QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan and share with your friends!To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: where customers come from, how they interact with your content, and what happens next. To…
by Ben B.
At Scanbuy, we like to push boundaries, break moulds, go the extra mile… you get the gist. True to our philosophy, we are all about innovating how marketers and brands execute mobile campaigns and consumer engagement. ScanLife QR Codes are capable of an ever widening range of actions (mobile pages, video, call, SMS, tweet, e-mail, browser session, and much, much more). We’ve pioneered the development of dynamic QR Codes (i.e. QR Codes that deliver content based on language, time, OS and…
by david
As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights: SUMMER 2012 OLYMPICS –THE FIRST MOBILE GAMES EVER The London Olympics have been to Mobile Engagement what Woodstock has been to Rock ‘n Roll: the moment where Mobile Engagement officially joined the…
by david
We often get asked about the effectiveness of QR Code campaigns and one of the first questions is always about the number of scans it received. In a world of click obsession, we often forget about what a scan actually means and why it happened.
by Ben B.
We are thrilled to announce our latest innovation in QR Codes which uses language detection. This dynamic QR Code action detects the language setting of the user's device to deliver content that is unique to that language.
by david
The all new ScanLife 4.3 is now available for iOS which gives you over 20 themes to make your barcode scanner cooler, prettier, and more personalized than ever. We added everything you would want to fit your style.
by david
QR Codes are great for many reasons when executed well, but let's face it, they are not the prettiest things in the world. To many, they look like a game of Space Invaders or some kind of bizarre maze. So here at ScanLife, we carried out a survey to find out more on the topic. Of the 213 respondents that had scanned a QR code, 47% said that they would be more likely to scan a colored QR code, 43% felt it wouldn’t make any difference, and only 10% would rather stick to the classic…
by david
Update [10.14.11] We have had a number of conversations with HTC and Vodafone about this issue and we have a little more detail for those affected. A version of the ScanLife app called Bidi is commonly preloaded in devices for Spain specifically. However, the app was also shipped with some HTC/Vodafone devices but never "activated", so you would have never seen the app on your device. However, Google recently updated Android Market to automatically look for apps on the device…
by david
The OS Detection code is our latest example of our Premium Codes, that use the analytics from mobile user traffic in real time to deliver dynamic and relevant content. In this case, the code detects the OS (operating system) of the mobile device scanning the code, and redirects to content the code publishers choose to show.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
