Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Adam
If you play any role as an in-store marketer, then you are likely familiar with the Shopper Marketing Expo at Chicago’s Navy Pier every October. Path to Purchase Institute, the media entity responsible for the show, has done a terrific job of combining in-depth content from leaders in the space with a trade show floor of in-store solutions from display to technology. The event is a two and half day deep dive into the science and art of shopper marketing, which Scanbuy has been participating in for the past four years.
by david
For the longest time, the Internet has held the unique advantage of allowing users to participate in something simply by having them click on a button. It's fast, easy and takes only a fraction of the effort that dialing a phone number or filling out a reply postcard would.
by david
When innovation happens, it's exciting. When innovation is put to good use, it's inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly amazing things.
by Alex from London
Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about action and context Smartphones can display digital content but they can also trigger actions such as calling, texting, adding a calendar entry, etc. In fact, the best Mobile Engagement campaigns take advantage of…
by Ben B.
Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013!
by Agustin
Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?
by Lisa
According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the inconvenient truth is that retailers need to contend with shopper behavior changes and the challenges of this new dynamic environment.
by Ben B.
With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 - in infographic form! This report offers vital insights into the who, what, where, and why of barcode scanning over the past few months. Be sure to check out the new charts and let us know if you’d like to learn more about using the ScanLife Mobile Engagement Platform. Key takeaways include: We processed over 18 million scans in Q1 2013, and saw our highest scan…
by Isabel C.
Not unlike the Matrix, I sometimes experience different realities, moving parallel to one another, evolving at different speeds and with their own language. Here’s why: Reality One We live in a reality where we are constantly bombarded by advertisements. Yet when I discuss with friends and family our experiences with ads, we feel that the majority fails to have the intended impact. Why? To a large extent it has to do with the fact that 21st century consumers are more marketing savvy than…
by Adam
I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem. As expected, there was an impressive line-up of panels with speakers who each had relevant insights to share. However, what was most exciting to me was the common change of perception around QR Codes. Of course I…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
