Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
The latter half of 2011 was highlighted by a series of mobile-commerce experiments using QR codes. The goal was to understand the changing nature of shopping, driven by shoppers' adoption of mobile technology. These initiatives sent a shockwave through the retail industry and mobile commerce quickly made the jump from fiction to reality. Today, mobile shopping is rapidly becoming a legitimate part of an integrated, multi-channel retail strategy. In fact, the scale and frequency of these…
by david
Not too long ago, we selected our top QR Code Campaigns for 2011, a collection that featured some very inspired and creative work. With 2012 well on its way, it seems marketers are growing even more skilled and ambitious in their QR efforts. So if you're among the 86% of marketers planning to use QR codes, here's a selection of the best campaigns in 2012 to some extra inspiration. Company: SAS Industry: Tourism Scandinavian Airlines launched a promotion that required two mobile…
by david
In 2011 we saw some pretty amazing mobile barcode campaigns. If you're searching for inspiration, look no further. Here's our top 10: Taco Bell and MTV teamed up to help promote this year’s MTV Video Music Awards. QR Codes were placed on all of Taco Bell’s “Big Box Remixed” packages and large cups and delivered a variety of exclusive VMA content to users. The campaign led to over 400 thousand scans in six weeks. Find out more. Contestants had to find 5 Mercedes-Benz cars…
by david
Two weeks ago, we released the results from a study that illustrate a high awareness and adoption of QR Codes among U.S. marketers. The survey gave us some tremendous insight into what marketers want out of 2D barcodes. Conducted through uSamp’s SurveyBuilder, the sample included over 100 marketers from both large and small businesses in industries such as retail, healthcare and entertainment. 2D Barcode Awareness & Adoption The study showed that 50% of key decision makers are already…
by david
Scan the QR Code to Help us Give to City Harvest Note on how this code works: The code above uses ScanLife "Smartcode" technology which uses real time data to dynamically update the content you see. In this case, our system calculates the number of Total Scans on this code which is then formulated into the giving amount. We only count hits to the page that come through the scan of a barcode whether it comes from our app or any other. We have already made a $500 donation, and now…
by david
This week, Microsoft Tag made their decision to enter the world of open standards - almost 3 years after their product was launched. We applaud this decision, and only wish they saw the light sooner. In that time, consumers and publishers have been unnecessarily confused by a closed code format which only works with a single app. We believe more open QR Codes will only mean more value to both end users and the businesses that use them to connect the physical world.
by david
We want YOU to design the next custom Scanner Theme and be seen by millions of ScanLife users around the globe.
by david
Black Friday to Christmas is always the busiest time for retailers, and it is for us also! Now that the dust has settled (a bit) from the opening party (AKA Black Friday, and now "Cyberweek"), we wanted to share some interesting stats.
by david
The winners of the 16 Days of Scanning Giveaway are: 11/23 - J. Ryan 11/24 - F. González 11/25 - P. Morrison 11/26 - C. Carmen 11/27 - P. Ivan 11/28 - S. Gades 11/29 - H. Lolo 11/30 - J. Cohen 12/1 - D. Flynn 12/2 - O. Charlene 12/3 - P. Mallet 12/4 - J. Barnhart 12/5 - A. Poirrier 12/6 - A. Roysea 12/7 - J. Christian Keep scanning to be today's winner! Learn more here... Fernando González
by david
To kick off the holiday season and celebrate the release of ScanLife 4.0, we're launching a special promotion that focuses on one thing: winning free gift cards. It's called the "16 Days of Scanning" and the rules are this simple: 1) Scan a UPC code from ANY product 2) Cross your fingers and hope you hit the winning scan! Win $100 gift cards from Starbucks, H&M, Best Buy, and others. Winners will be selected daily at random, so the more you scan, the…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
