Research

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Welcome to the Age of Wearables

by Mike Wehrs

The 2014 Consumer Electronics Show featured many new wearable technology devices, heralding the next evolutionary path for the tech industry. Scanbuy had the chance to see all these new devices during the show in Las Vegas earlier this month.

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Insights into Mobile Scanning during the Holiday Season

by Ben B.

With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences.

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How to Interact With Holiday Shoppers Via Mobile Engagement

by Mike Wehrs

According to the results of Deloitte’s 2013 Annual Holiday Survey, seven out of ten respondents plan on using their smartphones during their holiday shopping this year. With a smartphone in the hands of so many customers, how should retailers and brands make the most of connecting with the mobile shopper this holiday season?

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It’s Here: The ScanLife Mobile Barcode Trend Report for Q3

by Ben B.

The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social influencers and other enthusiasts who are interacting with QR Codes and other mobile triggers from their smartphones. As shown in the Q3 Trend Report, these engaged consumers are downloading apps, getting tourist…

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Innovative Uses of QR Codes – QR Codes Done Right

by david

When innovation happens, it's exciting. When innovation is put to good use, it's inspiring. QR Codes are really a means to an end, so when executed with a specific strategy in mind, they can really achieve some amazing results. These 10 companies have used QR Codes to do truly amazing things.

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NFC is Here - But Who Wins?  Series 1: Part Two

by Adam

To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer.

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Global Barcode Scanning for Q2 2013 - Over 21 Million Scans!

by Ben B.

It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing.

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The Best QR Code Campaigns of 2013—So Far!

by Ben B.

Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013!

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QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers

by Agustin

Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?

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Simple Steps to Follow for QR Code Success

by maryann

These days, just about everyone has a smartphone filled with applications that make each day a little easier and a lot more fun. In many countries like the United States, one-half of smartphone users have barcode applications already loaded on their devices. Savvy marketers have tapped into this growing technology by using QR Codes to transform traditional media into powerful marketing tools that allow them to connect with customers like never before.

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Recent News

Scanbuy Launches the First End-to-End SmartLabel® Solution - Delivering a Connected Package, Product and Menu Page Platform to Power Transparency

Gladson Launches Product Data Transparency Solution

SCANBUY AND KEZZLER FORM STRATEGIC PARTNERSHIP TO BRING INTERNET OF PACKAGING TO CONSUMER PACKAGED GOODS COMPANIES AND RETAILERS

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Learn about Scanbuy's passion for consumer engagement

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