Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Alex from London
Marketers have been slow to adjust and re-balance their media mix to reflect the increasingly mobile-centric world. In the next three years, investment in Mobile Advertisement will increase by 3.4% in Europe and 11.5% in North America year-on-year, barely enough to keep up with the exponential adoption of smartphones. In fact, marketers currently allocate less than 1% of their marketing budget to Mobile advertising, which is seven times less than the optimal level of investment. But there's more...
by david
QR Codes are a simple yet very effective way to engage your audience and measure the impact of your marketing assets and ROI. And with its explosive growth this past year, QR is showing no signs of slowing down. Despite its massive growth, we've come across a new stat that even surprised us! According to research by Nellymoser, QR Codes beat out direct mail in driving response. Readers of national magazines in the US scan QR codes, Microsoft Tags, digital watermarks and other mobile…
by Ben B.
Virtual stores, like the Tesco's in South Korea and others, have yet to take the world by storm. However, smartphone adoption is having a profound – if not slightly stealthier impact on shopper behavior. Google has already established that smartphones are the starting point of most of our daily media consumption.
by david
According to a July study by Valassis and published by eMarketer last week, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in 2011, and 100% again in 2012. Futhermore, 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars. The research also contributes to the growing body of evidence showing…
by Alex from London
Last February, Google and Ipsos released “Our Mobile Planet: Global Smartphone Users” (read more on it here) which explained the behavior of smartphone users. Now, in their latest research, Google and Ipsos have gone a step further with “The Newscreen World: Understanding Cross-platform Consumer Behavior". The report examines how the multi-screen world (with its ubiquitous TVs, smartphones, computers and tablets) impacts the bahavior of consumers and how the different devices play…
by Alex from London
ComScore, a leading digital business analytics company recently released an overview of mobile commerce and QR code usage across the five largest European markets (France, Germany, Italy, Spain and the United Kingdom) following the release of a similar study in the US three months ago. The study showed that scanning QR codes among European smartphone users grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. This represents 14.1…
by david
Those of you that have been following us know that we publish a Mobile Barcode Trend Report every quarter, and have been doing so for almost two years. This time we are presenting it to you in infographic form chock-full of cool charts from our global network of users. Some key stats show that barcode scanning is in full force!
by david
Four separate reports have been published in the past few months that together paint a picture of how everything QR Code is now growing on the same pace. Below are some of the highlights that show how both Smartphone users and marketers are bringing it all together.
by david
It's no secret that QR Codes have come a long way over the last 12 months and that consumers are adopting them enthusiastically. In fact, this year for the first time ever, we are seeing campaigns that have generated over a million scans using the ScanLife platform. Reputable magazines, such as The Economist, have openly discussed QR and admit that "QR Codes have quietly slipped into the marketing mainstream". Now, according to the latest Econsultancy report (based on a survey…
by david
We have just released the latest ScanLife Mobile Barcode Trend Report for Q1 2011. This edition takes a look at key trends over the past twelve months as well as some vital insight regarding market adoption from both Smartphone users and mobile marketers. One of the highlights of the report is the fact that we processed over 5 million unique users in Q1. This is a near 200% increase from a year ago, and a million more than Q4 2011. The rise in unique users is indicative to the rapid growth of both smartphone adoption and QR Code publishing.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
