Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
According to break-out sessions, expo booth displays, and conversations happening in all corners, the issues that are resonating with retailers and brands in 2015 are how to address omni-channel challenges and ways to use data and tools more effectively to engage mobile consumers. Numbers Tell the Story Statistics shared during several of the breakout sessions focused specifically on the importance of mobility and personalized engagement: 50% upsurge in mobile shopping during the 2014 holiday…
With the ScanLife app, an engagement is no accident. Engagement is action. It’s when a customer makes a move, such as choosing a product, asking a question, launching an app or retrieving a coupon. With ScanLife, engagements are unique, because they’re based on purpose-driven, two-way conversations. Millions of consumers use the ScanLife app to match them with the products and services that interest them most. They don’t stumble upon an offer or accidentally click a banner ad while…
by Alex from London
When I was a kid of single-digit age, things seemed easier: you had at best a dozen types of cereals in your local supermarket, instead of the 50+ brands you typically find nowadays. Bathroom gels, shower gels, shower creams, etc. hadn't yet taken the world over by storm. You just had soap. (To this day my girlfriend doubles up as a consultant to help me wade through the maze-I’d be lost without her and usually avoid buying this stuff in her absence.) Whilst I wouldn't want to go…
by Alex from London
What if you could maintain a conversation with those same consumers and remain top of mind when they’re ready to convert? That’s where ScanLife mTargeting and retargeting comes into play.
by Zach W.
The top five apparel brands in the world (Zara, Nike, H&M, Ralph Lauren and Adidas) are using codes and mobile apps to connect with consumers and provide updates on sales, coupons, discounts and new merchandise.
Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time.
With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement.
With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors.
by Mike Wehrs
According to the results of Deloitte’s 2013 Annual Holiday Survey, seven out of ten respondents plan on using their smartphones during their holiday shopping this year. With a smartphone in the hands of so many customers, how should retailers and brands make the most of connecting with the mobile shopper this holiday season?
These days, just about everyone has a smartphone filled with applications that make each day a little easier and a lot more fun. In many countries like the United States, one-half of smartphone users have barcode applications already loaded on their devices. Savvy marketers have tapped into this growing technology by using QR Codes to transform traditional media into powerful marketing tools that allow them to connect with customers like never before.