Trends

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Mobile Engagement at Super Bowl Blvd: Part I - Beacons

by maryann

With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement.

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Which Mobile Trigger works best for you?

by Alex from London

Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each.

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Welcome to the Age of Wearables

by Mike Wehrs

The 2014 Consumer Electronics Show featured many new wearable technology devices, heralding the next evolutionary path for the tech industry. Scanbuy had the chance to see all these new devices during the show in Las Vegas earlier this month.

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Insights into Mobile Scanning during the Holiday Season

by Ben B.

With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences.

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Experts Outline Key Digital Marketing Trends for 2014

by Ben B.

As we look ahead to the new year, we asked five marketing experts for their big trends in digital marketing for 2014. Here's what they came up with:

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How to Interact With Holiday Shoppers Via Mobile Engagement

by Mike Wehrs

According to the results of Deloitte’s 2013 Annual Holiday Survey, seven out of ten respondents plan on using their smartphones during their holiday shopping this year. With a smartphone in the hands of so many customers, how should retailers and brands make the most of connecting with the mobile shopper this holiday season?

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It’s Here: The ScanLife Mobile Barcode Trend Report for Q3

by Ben B.

The ScanLife Mobile Barcode Trend Report for Q3 has arrived! Consumer mobile engagement is dramatically on the rise—we processed nearly 24 million scans in Q3 alone! Mobile barcode marketing continues to attract a global crowd of consumers, led by value shoppers, gamers, social influencers and other enthusiasts who are interacting with QR Codes and other mobile triggers from their smartphones. As shown in the Q3 Trend Report, these engaged consumers are downloading apps, getting tourist…

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Apple Continues its Love for the Barcode

by david

It's that time of year again. New iPhones and a major new iOS upgrade are finally here. While most people are enamored by features like Touch ID and flat design, at ScanLife we are thrilled that Apple continues to throw their undeniable support at the barcode and QR Code. We posted that Passbook was the best thing to happen to QR Codes around the same time last year, and that trend continues in force.

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NFC is Here - But Who Wins?  Series 1: Part Two

by Adam

To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer.

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NFC is Here- But Who Wins? Series 1: Part One

by Adam

As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution.

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Recent News

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

Tim Hortons Foundation Camps Integrates QR Codes Into Camp Day Awareness Campaign

Business California Olive Ranch Promotes Traceability with New Smart Labels

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