Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Ben B.
It’s that time of year again! We are pleased to release the ScanLife Mobile Barcode Trend Report for Q2 2013. This edition gives you an inside look at what type of people are scanning, their interests, and why these physical to digital connections are changing the way consumers interact with marketing.
These days, just about everyone has a smartphone filled with applications that make each day a little easier and a lot more fun. In many countries like the United States, one-half of smartphone users have barcode applications already loaded on their devices. Savvy marketers have tapped into this growing technology by using QR Codes to transform traditional media into powerful marketing tools that allow them to connect with customers like never before.
by Alex from London
Comparing prices online has become the shopper’s mandatory rite of passage prior to most purchases. By enabling this habit during the purchase, smartphones have, in effect, negated retailers the control of their shopper’s experience in their own store — creating a new challenge for marketers in the form of “showrooming”, where consumers check out a product in store, and then go online to buy it.
by Ben B.
With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 - in infographic form! This report offers vital insights into the who, what, where, and why of barcode scanning over the past few months. Be sure to check out the new charts and let us know if you’d like to learn more about using the ScanLife Mobile Engagement Platform. Key takeaways include: We processed over 18 million scans in Q1 2013, and saw our highest scan…
I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem. As expected, there was an impressive line-up of panels with speakers who each had relevant insights to share. However, what was most exciting to me was the common change of perception around QR Codes. Of course I…
by Alex from London
QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers. Released last month, eMarketer’s latest statistics showcase that on average, 19% of US respondents (1 in 5) have scanned a QR Code ahead of the 15% average in Europe. Interestingly, across both regions research continues to support print is the primary media placement for QR Code engagement. Another indication of printing trend…
As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights: SUMMER 2012 OLYMPICS –THE FIRST MOBILE GAMES EVER The London Olympics have been to Mobile Engagement what Woodstock has been to Rock ‘n Roll: the moment where Mobile Engagement officially joined the…
by Ben B.
To celebrate the busiest scanning season of the year, we are thrilled to bring you the Mobile Barcode Trend Report: Holiday Shopping Edition for 2012. This Edition illustrates the dramatic growth in scanning as compared to year prior. It also offers key insights into the who’s scanning and what is being scanned most. The data collected spans the two weeks surrounding Black Friday - when scan rates accelerate the most. Key takeaways include: One million more scans than last year 2D…
ZDNet has just posted an exclusive podcast interview with ScanLife CEO and President Mike Wehrs.
Scan the QR Code to Help us Give to City Harvest Note on how this code works: The code above uses ScanLife "Smartcode" technology which uses real time data to dynamically update the content you see. In this case, our system calculates the number of Total Scans on this code which is then formulated into the giving amount. We only count hits to the page that come through the scan of a barcode whether it comes from our app or any other. We have already made a $500 donation, and now…
Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers
Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane
Tim Hortons Foundation Camps Integrates QR Codes Into Camp Day Awareness Campaign