Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Mobile Marketing & Technology – Scanbuy Licenses Microsoft Tag, August 23, 2013
Scanbuy is licensing Microsoft’s Tag technology, using the colorful Tags alongside its own QR code technology.
by Ben B.
What a week! In case you have yet to hear the news, Microsoft has selected Scanbuy as premier licensee of the Microsoft Tag mobile barcode technology. As licensee of the Microsoft Tag, Scanbuy will advance the technology and provide the migration path for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife platform.
MediaPost – Scanbuy Licenses Microsoft Tag Technology, August 20, 2013
Scanbuy has entered into a long-term exclusive license agreement with Microsoft for its tag technology, allowing Microsoft Tag clients to migrate from one platform to the other before the company shuts down the services in two years.
Yahoo! Finance – Scanbuy Selected as Premier Licensee of the Microsoft Tag Mobile Barcode Technology, August 19, 2013
As licensee of the Microsoft Tag technology, Scanbuy will advance the technology and provide the migration path forward for existing and new customers who choose to continue using the Microsoft Tag format on the ScanLife Platform
Computer Magazine – Microsoft’s QR code clone gets a new life with Google-backed company, August 19, 2013
Microsoft plans to shut down its Microsoft Tag system in two years but has licensed the technology to Scanbuy, a player in the QR Code market.
MarketWatch – Scanbuy Selected as Premier Licensee of the Microsoft Tag Mobile Barcode Technology, August 19, 2013
Scanbuy, Inc., the leading mobile engagement solutions provider, has been chosen by Microsoft as a licensee of the software giant's mobile barcode technology, Microsoft Tag.
As Licensee of the Microsoft Tag Technology, Scanbuy Will Advance the Technology and Provide the Migration Path forward for existing and new customers who choose to continue using the Microsoft TAG format on the ScanLife platform.
by Adam
To begin right where I left off NFC has a long way to go before it’s integrated into enough phones and enough consumer lifestyles to label it the game changer.
by Alex from London
You walk into a retail store to buy your groceries, or products for your children, or DIY tools, or even a new swimsuit for the beach season. The retailer provides you with plenty of product information to make sure you get the best there is, from product demos and tips and tricks to reviews and discounts, all from your smartphone.
by Adam
As I see it, the technology that removes that step stands to benefit most for its simplicity. NFC is a perfect solution by design (if imperfect by current deployment) because it will include device endemic hardware that removes the need for app downloads and camera activation. In fact, with all the designer app readers in market, the consumer is still required (or thinks he is required) to download the “correct” reader to access the content. This adds 6-10 steps to the process that further separates the user from a clean interface. NFC promises to remove those steps, making it a true “ready, out-of-the-box” solution.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
