Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

ScanLife Wins the Mashable Innovation Index!

by david

Last week was another fun one here at ScanLife!  We won the Business award in the Mashable Innovation Index 2012! We're completely honored and humbled to be recognized among the prestigious group of leaders who are revolutionizing the digital and social landscape around us. You can check out Mashable's formal announcement here. This award is especially meaningful for our entire team at ScanLife, which is driven by the mission to create new and better ways to transform our lives…

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Scanbuy Mentioned in Wall Street Journal

The Wall Street JournalScanbuy Mentioned in Wall Street Journal, December 4, 2012
"Other companies are using smartphone cameras as scanners, too. For example, Scanbuy technology lets shoppers get info or discounts provided by brands, via barcode, and QR-scans via smartphone."

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Get Social and Get Rewarded Contest

by david

As the holiday shopping season continues in full swing, so the ScanLife contests! Play the “Connect with ScanLife Contests” and you could win a $200 Amazon Gift Card! Connect with Facebook Contest: Simply connect your ScanLife app with your Facebook account and you are automatically entered to win a $200 Amazon Gift Card! Launch the ScanLife App Click the 'More' tab Then click 'Connect with Facebook' at the top. Done. Yup, it’s that simple! Connect with Twitter…

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‘Tis the Season to be Scanning [INFOGRAPHIC]

by Ben B.

To celebrate the busiest scanning season of the year, we are thrilled to bring you the Mobile Barcode Trend Report: Holiday Shopping Edition for 2012.  This Edition illustrates the dramatic growth in scanning as compared to year prior.  It also offers key insights into the who’s scanning and what is being scanned most. The data collected spans the two weeks surrounding Black Friday - when scan rates accelerate the most. Key takeaways include: One million more scans than last year 2D…

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How Mobile is Transforming Retail

by Ben B.

As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion in brick-and-mortar transactions by 2016. […] Consumers who use a mobile phone while they are shopping are 14% more likely to make an in-store…

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New App, New Insights! What YOU Like.

by Alex from London

ast week, we launched the all new ScanLife app, which allows our users to decide which QR & barcode scans they like they best. The tally of likes is visible to anyone at the top of the page after you scan a code. So after 7 days, what do people like most? Without further ado, here’s an early peak at some of the stats.

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Scan It, Like It & Win this Holiday Season

by Ben B.

With the release of our latest ScanLife app, you can help the ScanLife community discover the very best by liking the items you scan. Plus, you save all of your favorites to your Facebook page for later. To get you all in the social holiday spirit, we bring to you the 'Like it to Win' Holiday Giveaway, a simple way to win big during the shopping season.

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Put a Little Heart into your Holiday Scanning

by david

New versions of the ScanLife QR & UPC Reader for Android and iOS gives our millions of users an additional layer of information that is provided by YOU - the ScanLife community - to help you find and share the very best content from the world of barcode scanning.

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What’s Behind a QR Code Scan? Your Most Important Customers

by david

We often get asked about the effectiveness of QR Code campaigns and one of the first questions is always about the number of scans it received. In a world of click obsession, we often forget about what a scan actually means and why it happened.

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Our QR Codes Speak Your Language

by Ben B.

We are thrilled to announce our latest innovation in QR Codes which uses language detection. This dynamic QR Code action detects the language setting of the user's device to deliver content that is unique to that language.

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Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

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Learn about Scanbuy's passion for consumer engagement

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