Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
More than 100,000 FanFest Attendees Will Have the Chance to Win Prizes By Using their Smartphones to Touch or Scan Giant Topps Baseball Cards
by maryann
To be effective, a complete online marketing strategy needs to embrace the wireless Internet. It is no longer sufficient to think only of those folks who are able and willing to sit in front of a personal computer. Those black and white checkerboard-like patterns found in magazines and on product packages belong to a special group of bar codes that are readable by mobile Internet devices.
Collaboration Will Bring the ScanLife Mobile Engagement Platform to Leading Technology Providers throughout Russia and Surrounding Region
by Alex from London
Nobody disputes the fact that Mobile Engagement is of increasing importance in the marketing mix. But we have to ask ourselves: why the fuss about Mobile Engagement at all? Isn’t Mobile Engagement the same as Digital Marketing, but on a smaller screen? Not exactly. It’s all about action and context Smartphones can display digital content but they can also trigger actions such as calling, texting, adding a calendar entry, etc. In fact, the best Mobile Engagement campaigns take advantage of…
by Ben B.
Last year, we were treated to a number of exciting and innovative QR Code campaigns, from Coca Cola and Budweiser to Proctor & Gamble and Axe. Now that we’re nearing the halfway mark for 2013, let’s take a look at this year’s brightest and best QR Code campaigns. They’re sure to inspire some out-of-the-box ideas for the remainder of 2013!
by Agustin
Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?
by maryann
These days, just about everyone has a smartphone filled with applications that make each day a little easier and a lot more fun. In many countries like the United States, one-half of smartphone users have barcode applications already loaded on their devices. Savvy marketers have tapped into this growing technology by using QR Codes to transform traditional media into powerful marketing tools that allow them to connect with customers like never before.
Alimarket – ‘Pepsi’ launches promotional barcode, May 29, 2013
The 'Pepsi' soda brand launches the first promotional mechanics in Spain linked to the reading of barcodes with mobile through the scan service, which provides access to the product by applying information.
Bar Code Industry News – QR Code Marketing - An Interview with Mike Wehrs CEO of Scanbuy, May 21, 2013
The ScanLife Mobile Engagement Platform makes it very quick and easy for a vendor/client to create new QR code campaigns and monitor the analytics of the campaign. From first login, to creation and download of the QR code, it takes only minutes. The Platform is so flexible that the client can change the action of the code at any time, even after the code is published. For example a code could link to a coupon at one moment, and then a product video the next – all with a simple code action change within the platform.
by Lisa
According to the RTP WhitePaper Integrating Mobile Across All Touch Points, Smartphones will Influence $689 billion in Retail Store sales by 2016. They currently influence approximately $159 billion in total sales revenue and with 100s of billions of dollars at stake the inconvenient truth is that retailers need to contend with shopper behavior changes and the challenges of this new dynamic environment.
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
