Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Insights into Mobile Scanning during the Holiday Season

by Ben B.

With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences.

Read more

Shoppers Scanned over 10M QR Codes and other Mobile Triggers During 2013 Holiday Season

Latest Scanbuy Trend Report Reveals 33 Percent Increase in Use of QR, UPC Code and NFC Scans by Mobile Users During Holidays from Previous Year

Read more

Creepy or Contextual? How Mobile Retargeting is Getting Personal

HasOffersCreepy or Contextual? How Mobile Retargeting is Getting Personal, January 15, 2014
At Scanbuy, Mike is working with a team to use mobile devices as a bridge to connect something from the real world that a user is interested in to some digital experience that is appropriate to that user and that particular product.

Read more

Compass Intelligence Announces Winners of the 2014 Mobility Awards in Wireless, M2M, and Green Technology

PR NewswireCompass Intelligence Announces Winners of the 2014 Mobility Awards in Wireless, M2M, and Green Technology, January 8, 2014
Compass Intelligence, a global market acceleration research and consulting firm that redefines market intelligence and consulting, announced today the winners of the 2014 Compass Intelligence Awards at a press luncheon held at the Las Vegas Convention Center and World Trade Center (LVCC) during the 2014 International CES® trade show in Las Vegas.

Read more

Scanbuy 2014 Wins Compass Intelligence Mobility Award

Compass Intelligence Announces Winners of the 2014 Mobility Awards in Wireless, M2M, and Green Technology

Read more

Experts Outline Key Digital Marketing Trends for 2014

by Ben B.

As we look ahead to the new year, we asked five marketing experts for their big trends in digital marketing for 2014. Here's what they came up with:

Read more

Marketers mistakenly look beyond engagement in mobile

Mobile MarketerMarketers mistakenly look beyond engagement in mobile, December 5, 2013
Mobile marketers have been discussing how to move beyond engagement with mobile.

Read more

Lisa Tentative Post

by Lisa

Read more

Mobile Engagement in Retail - Customer Loyalty

by david

Rethinking QR Codes: How to Engage Customer Loyalty One of the concepts we demoed at the Shopper Marketing Expo in Chicago last fall Scan the code below to see it in action:

Read more

Win with ScanLife Over the Holidays

by david

The holidays are upon us again, and what do you need when you battle door-buster sales and crowded malls? How about an app that can scan any barcode or QR Code to help you find the very best prices, deals, and local prices? And what if you could win free stuff just by using that app just as an extra perk? Now you can with the ScanLife Rewards Sweepstakes which allows anyone with the Android or iOS app to win an iPad Mini with Retina! We know they are tough to find, and you probably have a better chance of winning one from us, than getting it from your weird uncle.

Read more

Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

tags

Learn about Scanbuy's passion for consumer engagement

Read more

Archive