Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
Take a look at this new TV commercial from Claro Chile which is introducing their new 2D barcode service called Codigo Claro. As you will see, it very clearly shows how a simple 2D code (EZcode) can unlock a ton of great information and content - from anywhere... It is great to see a major mobile operator educting the public about 2D barcode technology. A lot more activity is developing in Chile, and codes will soon be used all over Santiago. More to come...
by david
Scanbuy and NeoMedia announced a cross licensing deal today which we hope will move the mobile barcode space to new heights in the United States.
by david
You simply include an image on any packaging, and now you have instantly converted the simple package into a clickable, digital link - right from the phone.
by david
Amazon released a new service this week which allows virtually anyone with a mobile formatted website to add m-commerce using Amazon's network of existing users.
by david
One big misunderstanding is the difference between QR Codes and 2D barcodes. Often times, people use them interchangeably which is making a lot of people pretty confused.
by david
Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device.
by david
A few new projects have launched which deliver on the last area - a chance to win. Using a code to enter a sweepstakes is pretty compelling because someone can enter their email or phone number very easily on a mobile phone, so they don't have to run back to a PC or hope they remember the URL later. They just scan and enter.
by david
The Danish Rail system is now using ScanLife to create what some are calling "the interactive news stand." They have placed posters and window clings throughout the S-Train system in Copenhagen with a series of EZcodes from major media providers and brands.
by david
Metro News, Canada’s largest free daily newspaper with over a million daily readers, started using ScanLife this week to link people directly to digital content on their camera phone.
by david
The first real topic we thought we would cover is the what and why of 2D barcodes.
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
