Adotas – 23 Thought Leaders Offer 51 Predictions For 2014, January 9, 2014
"A key objective for all advertisers in 2014 will be delivering to their mobile equipped audience, real-time, contextually relevant advertising to consumers that shorten the conversion time to purchase and lock in the buying choice to their product." - Mike Wehrs, CEO and President of Scanbuy.
by Ben B.
With the holiday season behind us, we’ve captured the most essential stats and compelling data in our Mobile Barcode Trend Report: Holiday Shopping Edition for 2013. This edition highlights growth in scanning behavior, new demographic insights, and the latest consumer preferences.
Latest Scanbuy Trend Report Reveals 33 Percent Increase in Use of QR, UPC Code and NFC Scans by Mobile Users During Holidays from Previous Year
HasOffers – Creepy or Contextual? How Mobile Retargeting is Getting Personal, January 15, 2014
At Scanbuy, Mike is working with a team to use mobile devices as a bridge to connect something from the real world that a user is interested in to some digital experience that is appropriate to that user and that particular product.
PR Newswire – Compass Intelligence Announces Winners of the 2014 Mobility Awards in Wireless, M2M, and Green Technology, January 8, 2014
Compass Intelligence, a global market acceleration research and consulting firm that redefines market intelligence and consulting, announced today the winners of the 2014 Compass Intelligence Awards at a press luncheon held at the Las Vegas Convention Center and World Trade Center (LVCC) during the 2014 International CES® trade show in Las Vegas.
Compass Intelligence Announces Winners of the 2014 Mobility Awards in Wireless, M2M, and Green Technology
by Ben B.
As we look ahead to the new year, we asked five marketing experts for their big trends in digital marketing for 2014. Here's what they came up with:
Mobile Marketer – Marketers mistakenly look beyond engagement in mobile, December 5, 2013
Mobile marketers have been discussing how to move beyond engagement with mobile.
by david
Rethinking QR Codes: How to Engage Customer Loyalty One of the concepts we demoed at the Shopper Marketing Expo in Chicago last fall Scan the code below to see it in action:
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification