Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Coke uses QR Codes to Kick Off the Euro Cup

by david

To promote the popular EURO 2012 Tournament, Coca Cola has been using ScanLife powered QR Codes on millions of packages throughout Spain.

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London is Calling - for QR Codes

by david

This year, the London summer Olympics will feature QR codes that will link spectators to mobile sites featuring Olympic gear, important information and more. Get your QR code news and more from ScanLife.

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Are QR Codes Undervalued?: Digiday talks about QR Codes and Scanlife.

DigidayAre QR Codes Undervalued?: Digiday talks about QR Codes and Scanlife., June 05, 2012
Digiday: Scanbuy, one of the companies that provides QR codes to brands and reports on the analytics on the back-end, claims that it saw 13 million scans processed in the first quarter of 2012 alone, a 157 percent increase from more than a year ago.

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COCA-COLA Partners with ScanLife to Drive Consumer Engagement

UEFA’s EURO 2012 Campaign Leverages ScanLife Mobile Barcode Platform to Power QR Codes

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Best Technology for Your Business

CNNBest Technology for Your Business, May 22, 2012
Scanlife featured in CNN's segment "Best Technology for Your Business"

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A Million New ScanLife Users Added

by david

We have just released the latest ScanLife Mobile Barcode Trend Report for Q1 2011. This edition takes a look at key trends over the past twelve months as well as some vital insight regarding market adoption from both Smartphone users and mobile marketers. One of the highlights of the report is the fact that we processed over 5 million unique users in Q1. This is a near 200% increase from a year ago, and a million more than Q4 2011. The rise in unique users is indicative to the rapid growth of both smartphone adoption and QR Code publishing.

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ScanLife Trend Report Shows Mobile Barcode Scans Surpassed 13 Million in Q1

ScanLife Trend Report Shows Mobile Barcode Scans Surpassed 13 Million in Q1. Scanning Activity Across More Than 5 Million Unique ScanLife Users Indicates Increased Use of Mobile Barcodes, Including QR Codes & UPC Codes.

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Scanbuy Partners with the Mobile Marketing Association to Showcase the Full Potential of QR Codes

ScanLife manages millions of 1D (UPC) and 2D scans from over 125 different countries every day

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ZDNet Interviews ScanLife on QR Code Security

by david

ZDNet has just posted an exclusive podcast interview with ScanLife CEO and President Mike Wehrs.

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The QR Beauty and Brains

by david

QR Codes are great for many reasons when executed well, but let's face it, they are not the prettiest things in the world.  To many, they look like a game of Space Invaders or some kind of bizarre maze. So here at ScanLife, we carried out a survey to find out more on the topic. Of the 213 respondents that had scanned a QR code, 47% said that they would be more likely to scan a colored QR code, 43% felt it wouldn’t make any difference, and only 10% would rather stick to the classic…

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Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

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Learn about Scanbuy's passion for consumer engagement

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