Scanbuy Official Blog: 2012/09

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Key Upcoming Events for ScanLife

by Alex from London

As a leader in mobile engagement, we’ll be participating in a couple of events in the next few weeks. If you’re in the neighborhood, why not drop us a visit? We’d love to talk. Mobile Marketing Live Why: The future of marketing is mobile and things are moving fast, very fast. Simply put, this is THE premier event for mobile marketing. Moreover, as proud sponsors of the event, we have an amazing buy 1 get 1 free on conference tickets. Simply register with code BOGOFSBY here. When:…

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Why Smartphones Are Now The Backbone Of Our Daily Media Use

by Alex from London

Last February, Google and Ipsos released “Our Mobile Planet: Global Smartphone Users” (read more on it here) which explained the behavior of smartphone users. Now, in their latest research, Google and Ipsos have gone a step further with “The Newscreen World: Understanding Cross-platform Consumer Behavior". The report examines how the multi-screen world (with its ubiquitous TVs, smartphones, computers and tablets) impacts the bahavior of consumers and how the different devices play…

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QR Code Usage Among European Smartphone Owners Doubles Over Past Year

by Alex from London

ComScore, a leading digital business analytics company recently released an overview of mobile commerce and QR code usage across the five largest European markets (France, Germany, Italy, Spain and the United Kingdom) following the release of a similar study in the US three months ago. The study showed that scanning QR codes among European smartphone users grew by 96 percent in the past year to 17.4 million users for the three month average period ending July 2012. This represents 14.1…

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How QR Codes Mobilized the London Olympics [VIDEO and CASE STUDY]

by Ben B.

The 2012 London Olympic and Paralympic games officially wrapped up, and ScanLife was thrilled to be a part of this global event. These Olympics marked the first time that mobile truly became part of the games in every way - social, commerce, location aware, apps - and the ScanLife platform helped bring all of these experiences to life.

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ScanLife 4.3 for iOS: Give Your Code Scanner a Makeover

by david

The all new ScanLife 4.3 is now available for iOS which gives you over 20 themes to make your barcode scanner cooler, prettier, and more personalized than ever. We added everything you would want to fit your style.

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iPhone Passbook: Perhaps the Best Thing for the Mobile Barcode

by david

At ScanLife, we are extremely excited for the release of the iPhone 5 and iOS 6 for many obvious reasons. Of all the new features, the one we are most thrilled about is Passbook. We believe it’s the best thing that could happen for the mobile barcode industry because it will continue to expose this technology to millions of people around the world.

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