Scanbuy Official Blog: 2012/10

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

ScanLife & the Sandy Aftermath

by david

We wanted to send you a quick note regarding the impact of Sandy on ScanLife services. Our NY office and many of our employees are currently without power. However, all services including the processing of your QR Codes are all running smoothly, and we are happy to report there has been no down time throughout this event.

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Estimating your Mobile Marketing Budget: A Useful Framework

by Alex from London

Marketers have been slow to adjust and re-balance their media mix to reflect the increasingly mobile-centric world. In the next three years, investment in Mobile Advertisement will increase by 3.4% in Europe and 11.5% in North America year-on-year, barely enough to keep up with the exponential adoption of smartphones. In fact, marketers currently allocate less than 1% of their marketing budget to Mobile advertising, which is seven times less than the optimal level of investment. But there's more...

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It’s Official: QR Codes Drive Higher Results than Direct Mail

by david

QR Codes are a simple yet very effective way to engage your audience and measure the impact of your marketing assets and ROI. And with its  explosive growth this past year, QR is showing no signs of slowing down. Despite its massive growth, we've come across a new stat that even surprised us! According to research by Nellymoser, QR Codes beat out direct mail in driving response. Readers of national magazines in the US scan QR codes, Microsoft Tags, digital watermarks and other mobile…

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ScanLife Powers Connections to Mobile Donations for Sonic®

QR Codes on Millions of Cups Drive Awareness, Social Sharing and Consumer Voting for Cause Branding Initiative to Benefit DonorsChoose.org and Public School Classrooms Throughout U.S.

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QR & UPC Barcode Scanning from Fourth Quarter 2011 Surpasses 2009 & 2010 Activity Combined

ScanLife Q4 Mobile Barcode Trend Report Signals Mass Consumer Adoption with the Addition of 3 Million New Users.

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Mobile Shopping Continues to Surge

by Ben B.

Virtual stores, like the Tesco's in South Korea and others, have yet to take the world by storm. However, smartphone adoption is having a profound – if not slightly stealthier impact on shopper behavior. Google has already established that smartphones are the starting point of most of our daily media consumption.

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Smartphone Coupon Usage Increased Over 100% in 2011 and 2012

by david

According to a July study by Valassis and published by eMarketer last week, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in 2011, and 100% again in 2012. Futhermore, 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars. The research also contributes to the growing body of evidence showing…

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