Scanbuy Official Blog: 2012/12

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

2012 Mobile Engagement & QR Codes Highlights

by david

As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights: SUMMER 2012 OLYMPICS –THE FIRST MOBILE GAMES EVER The London Olympics have been to Mobile Engagement what Woodstock has been to Rock ‘n Roll: the moment where Mobile Engagement officially joined the…

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US and Europe Smartphone Penetration Passes the 50% threshold

by Alex from London

In November 2012 Comscore announced that the US smartphone market had passed the 50% penetration threshold during Q3 2012. Moreover, over half of smartphone owners use their mobile browser and almost 40% of them use their phones to access a social networking site or blog. Europe is on a similar trajectory: on Dec 17th 2012, Comscore announced that France, Germany, Italy, Spain and the UK are now reporting a 55% smartphone penetration. The table below shows the breakdown per country. These…

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ScanLife Wins the Mashable Innovation Index!

by david

Last week was another fun one here at ScanLife!  We won the Business award in the Mashable Innovation Index 2012! We're completely honored and humbled to be recognized among the prestigious group of leaders who are revolutionizing the digital and social landscape around us. You can check out Mashable's formal announcement here. This award is especially meaningful for our entire team at ScanLife, which is driven by the mission to create new and better ways to transform our lives…

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Scanbuy Mentioned in Wall Street Journal

The Wall Street JournalScanbuy Mentioned in Wall Street Journal, December 4, 2012
"Other companies are using smartphone cameras as scanners, too. For example, Scanbuy technology lets shoppers get info or discounts provided by brands, via barcode, and QR-scans via smartphone."

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Get Social and Get Rewarded Contest

by david

As the holiday shopping season continues in full swing, so the ScanLife contests! Play the “Connect with ScanLife Contests” and you could win a $200 Amazon Gift Card! Connect with Facebook Contest: Simply connect your ScanLife app with your Facebook account and you are automatically entered to win a $200 Amazon Gift Card! Launch the ScanLife App Click the 'More' tab Then click 'Connect with Facebook' at the top. Done. Yup, it’s that simple! Connect with Twitter…

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‘Tis the Season to be Scanning [INFOGRAPHIC]

by Ben B.

To celebrate the busiest scanning season of the year, we are thrilled to bring you the Mobile Barcode Trend Report: Holiday Shopping Edition for 2012.  This Edition illustrates the dramatic growth in scanning as compared to year prior.  It also offers key insights into the who’s scanning and what is being scanned most. The data collected spans the two weeks surrounding Black Friday - when scan rates accelerate the most. Key takeaways include: One million more scans than last year 2D…

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How Mobile is Transforming Retail

by Ben B.

As smartphone adoption skyrockets, so do the studies documenting its impact on shopper behavior. Among the latest additions is research by Deloitte which shows that “smartphones currently influence 5.1% of annual retail store sales, translating to $159 billion in forecasted sales for 2012 […] This total is expected to grow to 19%, or $689 billion in brick-and-mortar transactions by 2016. […] Consumers who use a mobile phone while they are shopping are 14% more likely to make an in-store…

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