Scanbuy Official Blog: 2013/01

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Bed Bath & Beyond taps QR codes to bolster product sales

Mobile Commerce DailyBed Bath & Beyond taps QR codes to bolster product sales, January 28, 2013
Bed Bath & Beyond is letting consumers buy products straight from its print advertisements by scanning the mobile bar codes featured prominently on the static ad.

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Scan to Win Gear for the Big Game!

by david

The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan to win and share with your friends!

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Mobile Engagement & QR Codes Insights 2.0

by david

QR Codes are no longer news. But linking a physical item to digital content, such as a video or social media link, with a QR Code is only half the story. The code above uses ScanLife smart code technology to deliver a lottery based experience. Scan and share with your friends!To maximize ROI of a mobile marketing campaign, businesses need to understand the whole customer journey from start to finish: where customers come from, how they interact with your content, and what happens next. To…

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Helping Marketers Deliver Mobile Engagement with QR Codes on Steroids

by Ben B.

At Scanbuy, we like to push boundaries, break moulds, go the extra mile… you get the gist. True to our philosophy, we are all about innovating how marketers and brands execute mobile campaigns and consumer engagement. ScanLife QR Codes are capable of an ever widening range of actions (mobile pages, video, call, SMS, tweet, e-mail, browser session, and much, much more). We’ve pioneered the development of dynamic QR Codes (i.e. QR Codes that deliver content based on language, time, OS and…

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Lessons from 2012 QR Code Campaigns

by Alex from London

So you’ve secured your marketing budget for 2013 and now want to connect with your customers via mobile. Since all research indicates that the majority of them have a smartphone, you know it’s the right move. Now “all” you need are original ideas. Fear not my friend, as you’ve come to the right place. What follows is a recap of some of the best and quirkiest mobile barcode campaigns, as well as tips and tricks to help maximize your results. Best 2012 QR Code campaigns For a review…

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Video Interview with Jeff Mucci and Mike Wehrs

RCR WirelessVideo Interview with Jeff Mucci and Mike Wehrs, January 16, 2013
Mike Wehrs, CEO and President of Scanbuy, gives RCR Wireless News his reasons why 2013 is the year for real QR Code adoption.

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Mike Wehrs Interview with Jeff Mucci, RCR Wireless - LIVE!

View Juff Mucci's interview with Mike Wehr at RCR Wireless Live.

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Why A Mobile Optimized Presence Is Not An Option

by Alex from London

Does your CMO or CEO still hesitate to make investments in a mobile optimized presence? You’re not the only one, as plenty of brands continue to resist it. To help make this decision easier for you, Google shared the results of 1,088 U.S. adult smartphone users surveyed in July 2012 by independent market research firms Sterling Research and SmithGeiger. In a nutshell… The situation today: Nearly 75% of users prefer a mobile-friendly site, but… 96% of consumers encountered sites that…

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Goodbye response generation, hello dialogue creation

Retailing TodayGoodbye response generation, hello dialogue creation, January 7, 2013
With the continuing surge in the consumer adoption of smartphones, technologists are putting the ultimate engagement tool in the hands of billions of consumers across the world.

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