Scanbuy Official Blog: 2014/03

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

QR Codes Finally Getting the Respect they Deserve

Mobile Marketing WatchQR Codes Finally Getting the Respect they Deserve, March 28, 2014
It can easily be argued that QR codes have gotten a bad reputation, but not because they couldn't be easily read and engaged using practically any smartphone but more because of what happened after they were scanned.

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10 Mobile Marketing Solutions for Small Businesses

BusinessNewsDaily10 Mobile Marketing Solutions for Small Businesses, March 27, 2014
If you haven't tried mobile marketing, now is the time. Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. To help you get started, here are 10 mobile marketing solutions that are both accessible and affordable to small businesses.

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A Marketer’s Perspective on March Madness

by Ben B.

Trying to market to millions of consumers in a wide geography without knowing their behaviors can be like choosing your bracket winners based on the color of their uniforms or the appeal of their mascots.

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Play Ball: Tracking Sports Memorabilia With RFID

RFID InsiderPlay Ball: Tracking Sports Memorabilia With RFID, March 21, 2014
With sports personalities’ signatures drawing a considerable penny, it’s obvious that signed baseball and football trading cards, as well as the balls themselves, would want to be as protected as possible from theft.

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QR Codes come into their own with customized experiences

SmartBriefQR Codes come into their own with customized experiences, March 21, 2014
New technology is allowing marketers to take better advantage of QR codes, offering mobile users who scan them a more engaging experience that can include video and be customized to the user. "Someone used to be able to create a code, but it just linked to a website. Now it starts with what do you want to do, not what code do you want," said Mike Wehrs, CEO of Scanbuy, which has released a platform to improve the QR-code experience.

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Relaunched Platform Expands Possibilities of Mobile Consumer Engagement

Adotas Relaunched Platform Expands Possibilities of Mobile Consumer Engagement, March 20, 2014
Scanbuy announced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR Codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products, print advertising and more.

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QR Codes: Moving Beyond the Scan

MediaPost QR Codes: Moving Beyond the Scan, March 20, 2014
Scanbuy, an early QR code pioneer, today introduced a new platform that deals with refining that back-end process. The company hopes that consumers who scanned codes in the past will give it another try, now that the codes can lead to better experiences.

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Brand Marketers Have More Mobile Engagement Choices with New Scanlife Platform

CRM MagazineBrand Marketers Have More Mobile Engagement Choices with New Scanlife Platform, March 20, 2014
Marketers who log in to their Scanlife Mobile Engagement Platform will see changes that dramatically increase their capabilities and save them time and money as well. Scanbuy's product allows marketers to create dynamic links from mobile triggers such as QR codes or near-field communications (NFC) that can be changed or customized without having to create a new code and re-sticker a retail location.

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Scan Madness has Arrived

by Ben B.

Along with the NCAA Men’s Basketball Tournament kicking off today, we’re doing a little March Madness of our own – just replace baskets with scans.

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Paving a New Road for Mobile Engagement

by david

ScanLife is thrilled to announce the release of a newly designed platform, a tool that builds mobile sites in minutes, and one of a kind analytics dashboard.

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Reinvented ScanLife Platform Revolutionizes Mobile Engagement for Brand Marketers

Groundbreaking Platform from Scanbuy, Inc. Takes Marketing to the Next Level with Mobile Trigger Management, Mobile Content Creation and Breakthrough Analytics for Real-World Consumer Conversations

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Apparel Brands that Excel at Mobile Marketing

by Zach W.

The top five apparel brands in the world (Zara, Nike, H&M, Ralph Lauren and Adidas) are using codes and mobile apps to connect with consumers and provide updates on sales, coupons, discounts and new merchandise.

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Mobile Engagement: It’s Like Giving Your Customers a Personal Shopper

by maryann

Barcodes let products and marketing tools speak for themselves, while ensuring that your information is communicated in a clear, consistent way—every time.

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