Scanbuy Official Blog: 2014/09

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Survey of 15,000 Mobile Shoppers Reveals Scope of Desire for Discounts and Promotions from Brands

Scanbuy Consumer Behavior Survey of ScanLife App Users Shows Majority Seeking Deals and New Product Information on Regular Basis

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The Technology of Contextualized Content: What’s Next on the Horizon?

EContent MagazineThe Technology of Contextualized Content: What’s Next on the Horizon?, September 22, 2014
The future of contextualized advertising will be defined, in large part, by the increasing ability to personalize messages based on the various data inputs available to marketers, says Nesamoney.

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Scanbuy Announces the Launch of Scanlife mTargeting Advertising Solution for Behavior-Driven Mobile Marketing

Leader in Mobile Engagement Solutions Launches Service for ‘Hyper-Targeting’ of Consumers According to Their Mobile Scanning History and Shopping Interests

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ScanLife App: Save Before You Spend

Bargain BabeScanLife App: Save Before You Spend, September 19, 2014
This new app, available for both iOS and Android devices, takes the work out of finding the best price by finding the best deals for you. Sound too good to be true? Find out how ScanLife helped me save $20 on one purchase!

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Apple Pay and What it Means to Omnichannel Marketing

by david

A company like Apple jumping into the mobile payments space is a great development for the entire mobile ecosystem.  While it does not mean that mobile is the new wallet overnight, there are some really amazing implications as it relates to commerce and specifically omnichannel strategies. First, a quick primer on the facts: Apple Pay allows anyone with an iTunes account (800M globally) to pay for goods or services, with in-app only purchases like game levels handled like they are today.…

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QR Codes Make a Difference in the Health Care Industry

by maryann

When it comes to health care, we all know that prevention, time and accuracy mean a lot.  The good news is that QR Codes and other mobile triggers can have a big impact in all three areas.  As the world’s largest mobile barcode processing company, Scanbuy is helping health care brands and providers use the technology in creative ways to deliver meaningful benefits.  A simple square of coded data can easily capture health records, list allergies, outline medication requirements or provide…

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