Packaging

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Four Keys to a Successful SmartLabel™ Implementation

by Erick Solis

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket shelves, with more than 30,000 products expected to be available by 2017. A…

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ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve

by maryann

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and a world of knowledge at their fingertips, consumers are demanding more. ScanLife mPackaging for SmartLabel™ makes it easy for brands to…

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Designer QR Codes Take Your Brand to New Heights

by maryann

Custom branded QR Codes deliver relevant messages that reinforce your brand, and can look pretty cool, too.

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Give Your Products a Fighting Chance

by maryann

With a simple QR Code, worn like a tiny merit badge, gives one stainless steel soldier a voice of its own—a fighting chance amid an army of competitors.

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QR Code Mobile Engagement Transforms “Mad” Advertising into a Happy Marriage with Consumers

by Agustin

Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?

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Coke uses QR Codes to Kick Off the Euro Cup

by david

To promote the popular EURO 2012 Tournament, Coca Cola has been using ScanLife powered QR Codes on millions of packages throughout Spain.

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Best QR Code Campaigns of Q1 2012

by david

Not too long ago, we selected our top QR Code Campaigns for 2011, a collection that featured some very inspired and creative work. With 2012 well on its way, it seems marketers are growing even more skilled and ambitious  in their QR efforts. So if you're among the 86% of marketers planning to use QR codes, here's a selection of the best campaigns in 2012 to some extra inspiration. Company: SAS Industry: Tourism Scandinavian Airlines launched a promotion that required two mobile…

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Unlock the Box with ScanLife

by david

Taco Bell and MTV have teamed up to help promote this year’s MTV Video Music Awards with the help of ScanLife. The fast food chain has placed QR Codes on all of their “Big Box Remixed” packages and large cups.

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July, 2011 Campaigns

by david

We’ve just released our latest campaign examples from July. Like always, campaigns ranged from a variety of industries including Tourism, CPG and Retail. The summer has also become a popular time for sweepstakes, as we had codes linking users to contests from Hanes, JanSport, Tilly's and more. And in perhaps the most bizarre code use we’ve ever seen, a man from Paris had an EZ code tattooed to his chest, becoming the first ever animated tattoo. July’s Key Campaigns:…

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ScanLife & Chips?  A Perfect Combination!

by david

Frito Lay just launched a brand new program to get people using their products in a whole new way - by scanning the bag! All you need to do is pick up a current bag of Lay's Original, Sunchips, or Tostito's Scoops, open up the ScanLife app, and scan the UPC code right on the back of the package.

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