Research

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

ScanLife 30 Day Contest 2016: How to Play

by Erick Solis

ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $50 A Day For 30 Days” and answer the question of the day. 5) Submit your email so that we can notify you if you are the daily winner. Not a winner today? Come back to your inbox tomorrow! We’re giving away $50 gift cards every day for the next 30 days.…

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Consumer Behavior & Preferences Infographic 2016

by Erick Solis

The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to the survey which was administered in October of 2015 for a 30 day period. Some of the key takeaways include: A great majority…

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ScanLife 30 Day Contest 2015: How to Play

by Erick Solis

ScanLife 30 Day Contest – How to Play: 1) Download or update to the latest version of ScanLife or AT&T Code Scanner. 2) Open the app. 3) Click on the inbox icon. 4) Click on the contest banner “We’re Giving Away $100 for 30 Days” and answer the question of the day. 5) After submitting, you will be notified instantly whether or not you have won or lost. If you win, submit your email in the field provided. A $100 Amazon Gift Card will be sent to you via email within the next few…

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It’s Here: The ScanLife Mobile Trend Report for Q1

by Erick Solis

The latest edition of the ScanLife Mobile Trend Report is now available! The first quarter was an exciting time for mobile engagement as we processed 22 million engagements from consumers using their devices to enhance their shopping journey. As you see in the Q1 Trend Report, the family budget was a strong driver of engagement last quarter with value shopping coming in as the top area of interest from both iOS and Android users. Consumers from all over the world counted on their devices to…

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Mobile Engagement Trend Report: Holiday Shopping Edition 2014

by Erick Solis

The holiday 2014 edition of the Mobile Engagement Trend Report is finally here! This report offers insights on consumer shopping behavior while highlighting significant activity in high-tech and retail. We gathered data from the holiday season that vividly depicts the yearly growth of holiday mobile engagement. Consumers worldwide accessed bargains, product reviews, and other valuable information at record rates by scanning QR Codes, UPC, or engaging with other personalized offers.  Key…

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Consumer Behavior and Preferences Infographic

by Erika P Vasquez

The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of ScanLife mobile app users to learn more about their mobile behavior and individual preferences.

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Statistics Show the Impact of Mobile Engagement Marketing

by maryann

Smartphones and mobile ad spending have exploded in recent years, which creates the perfect opportunity for mobile engagement.

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Retail’s Next Big Trend: Mobile Payments

by Shantia Dobson

According to Business Insider, a mobile payment is defined as “the use of a phone or tablet to enable an in-store transaction, whether on the merchant or consumer side,” and it's becoming more convenient every day.

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Mobile Engagement at Super Bowl Blvd: Part I - Beacons

by maryann

With our office headquartered just a few blocks away from Super Bowl Blvd, we went down to check out the commotion and take it all in. The event incorporated beacons, a progressive new mobile technology that has started making headlines as the next frontier for consumer engagement.

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Which Mobile Trigger works best for you?

by Alex from London

Clients often ask me which mobile technologies work best for them, whether its QR, NFC, A/R etc., so I’ve put together a breakdown on the pros, cons and best uses for each.

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