Spain

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Coke uses QR Codes to Kick Off the Euro Cup

by david

To promote the popular EURO 2012 Tournament, Coca Cola has been using ScanLife powered QR Codes on millions of packages throughout Spain.

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2D Barcodes in Spain

by david

2D barcodes have been hot in Spain as both Telefonica and Vodafone are pre-loading the ScanLife app on new phones (locally known as BIDI). Below are a couple new campaigns using the service, one from Volksawgen and another from the Yellow Pages.

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