Marketing

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Don’t Let Your Mobile Marketing Campaigns Scare Consumers Away:  The Do’s & Don’ts of Mobile Marketing

by Irene George

The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never been a more important element to growing brand awareness and keeping consumers engaged—especially with the…

Read more

The Standardization of the Digital Coupon… About Time!

by sergiof

The first thing that we need to clarify is what we mean by a digital coupon. Although it might be obvious, here is GS1’s definition: “A digital coupon is a coupon that goes through the entire coupon process (establishment and communication, presentation, validation, and redemption) without the requirement of manifesting itself as paper.” At the start of 2012, GS1-AECOC launched their first White Paper about how a digital coupon should be generated in a standard format so they can be…

Read more

When it Comes to QR Codes, Quick is Only the Beginning

by maryann

QR Codes have been around for a while now, but their value continues to resonate, and with good reason. It’s all about the QR. So what is QR anyway? QR stands for Quick Response: the prompt way codes react when consumers wave smartphones at them. Living up to their name, they dutifully respond in an instant. But what does Quick Response really mean? That depends on your perspective. For consumers, the value is time. There are never enough minutes in the day, and QR Codes give some back to…

Read more

QR Codes Utilized In Diverse Industries

by Irene George

In today’s world, technological advancements have allowed us to access information faster and in a more convenient manner than ever before. With 43% of the global population using smartphones, and that number projected to surpass 2 billion in the year 2016, there is no doubt that mobile has played a pivotal role in this transformation. On an everyday basis consumers connect to the digital world through their devices in a variety of different ways. One of these ways is through QR codes which…

Read more

Manage the Surprises You Deliver to Consumers

by maryann

Mobile engagement has become one of the most effective ways to create relevant, long-term connections with customers. Every day, brands, agencies and marketers deploy mobile triggers to inform, entertain—and even surprise their customers. Yet, unless their mobile relationship strategies are driven by a managed platform, they could be delivering the wrong kind of surprises. Case in point: A Heinz customer recently received the surprise of his life when he innocently scanned a QR Code for a…

Read more

Big Data Is A Big Deal When It Comes To Targeting Mobile Consumers

by chuckennis

Today’s shopper is more empowered – mobile, connected, and informed – than ever before.  Digital marketers are simultaneously emboldened by and queasy about the increasing leverage wielded by today’s shopping consumer.  With both progressive change (on-line research, social sentiment, mobile search) and disruptive change (real-time price comparison, couponing, conquesting) to deal with, marketers can’t help but feel less in control than desired these days. The reality is that…

Read more

It’s Here: The ScanLife Mobile Trend Report for Q1

by Erick Solis

The latest edition of the ScanLife Mobile Trend Report is now available! The first quarter was an exciting time for mobile engagement as we processed 22 million engagements from consumers using their devices to enhance their shopping journey. As you see in the Q1 Trend Report, the family budget was a strong driver of engagement last quarter with value shopping coming in as the top area of interest from both iOS and Android users. Consumers from all over the world counted on their devices to…

Read more

Spring Into Scanning US Giveaway

by Erick Solis

Spring is here! Join us for our spring scan contest where you'll have a chance to win $50 a week until June 6th, 2015. Our top scanner at the end of the contest will win a $100 dollar Visa Gift Card! Here is how you play: 1) Get the latest version of the ScanLife app for iOS or Android (click here to download or upgrade) 2) Click on the Inbox section of the ScanLife app 3) Scroll through and select the “Spring Into Scanning” banner 4) Click through and submit your email address to…

Read more

Why Mobile Couponing Explosion is for Real

by Agustin

Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, and this time it is for good. There are several underlying reasons for this related to these silent but profound changes that are reshaping the way consumers…

Read more

Turn Mobile Customer Engagement Into a Long-Term Relationship

by maryann

On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the ScanLife app, an engagement is no accident. Engagement is action. It’s when a customer makes a move, such as choosing a product, asking a question, launching an app or…

Read more

Recent News

Scanbuy Launches the First End-to-End SmartLabel® Solution - Delivering a Connected Package, Product and Menu Page Platform to Power Transparency

Gladson Launches Product Data Transparency Solution

SCANBUY AND KEZZLER FORM STRATEGIC PARTNERSHIP TO BRING INTERNET OF PACKAGING TO CONSUMER PACKAGED GOODS COMPANIES AND RETAILERS

tags

Learn about Scanbuy's passion for consumer engagement

Read more

Archive